Find a TenderAwarded

Published 23 May 2025, 10:05 BST

Official UK procurement notice

Contract for the Provision of Customer Relationship Management System

Authority: Robert Gordon University (Education)

GoodsOpen procedure

Sectors: Software Packages & ERP (48)IT Services & Software (72)Business Services & Consultancy (79) Delivery: Scotland (UKM50)

Published estimate£300,000exc. VAT4% below published estimate

Submissions closed 2 Jul 2025awarded 26 Feb 2026

Awarded to Tribal Dynamics Ltd

What is being bought

Published requirement description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

CPV: Customer Relation Management software development services · Customer Relation Management software package · Customer services · Industry specific software package · Software package and information systems

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewalPublished value£300,000

Delivery: Scotland

Extensions: Optional extension of up to 12 monthsVariant bids: not allowed

48000000 Software package and information systems 48100000 Industry specific software package 72212445 Customer Relation Management software development services 79342300 Customer services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 50%Price: 50%

Published sub-criteria (4)

Technical Capability: 30%
Comprehensive Project Framework: 13%
Strategic Growth and Long-Term Viability: 7%
price: 50%

Published award criteria (4)

Technical Capability: 30
Comprehensive Project Framework: 13
Strategic Growth and Long-Term Viability: 7
Price: 50

Staff: Names and qualifications of delivery staff must be submitted

What this means for your bid

Price carries 50 of 100 points: a 10% discount moves about 5 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Goods
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: No (one-off requirement)
First published: 23 May 2025, 10:05 BST
Last source update: 26 Feb 2026, 16:00 GMT
Award evaluation window: 2 Jul 2025 – …
Authority reference: 002/25/CW
FTS notice number: 2026/S 000-017533
Classification (CPV): Customer Relation Management software development servicesCustomer Relation Management software packageCustomer servicesIndustry specific software packageSoftware package and information systems
Delivery area: Scotland (UKM50)
Official registry OCID: ocds-h6vhtk-0520de Find a Tender

Contract terms

Electronic trading: e-invoicing allowed · electronic ordering · electronic payment

Publisher note: (SC Ref:824996)

How it was run

Official notice

Run through: Public Contracts Scotland · Who buys & how to bid on PCS

Supplier login requiredLanguage: EN

Access & registration note: Free single registration for Scotland; PCS-Tender (Jaggaer) for full bidding

Tender documents are also served through a separate tool: https://www.publiccontractsscotland.gov.uk/ ↗

Submission deadline: 2 Jul 2025, 12:00 BST
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bid validity: 90 days from the deadline
Bids opened: 2 Jul 2025, 12:00 BST

Detailed submission instructions & authority contactsFrom official release

www.publiccontractsscotland.gov.uk ↗

Timeline

2 Jul 2025 → 26 Feb 2026 · 3 dates

Submission deadline
2 Jul 2025, 12:00 BST
Bids opened
2 Jul 2025, 12:00 BST
Notice published244 days ago
26 Feb 2026, 16:00 GMT

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
26 Feb 2026, 16:00 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £288,0601 contract exc. VAT

Bids received 3

Contracts signed 1latest 26 Feb 2026

Awarded to	Value	Date	Status
Tribal Dynamics Ltd	£288,060 †	—	Awarded

Contracts

Contract 017533-2026-1 · Tribal Dynamics Ltd
Signed
26 Feb 2026
Value
£288,060
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
3bids · 3 electronic · 3 from abroad	0	—	—

Contracting authority & participating public bodies

Robert Gordon University

Contracting authorityEducationBody governed by public lawEducation Central Services Building, Garthdee Road, Aberdeen, Scotland, AB10 7FYContact email, phone Published organisation website ↗

Dispute resolution & review bodies

Aberdeen Sheriff CourtReview body Aberdeen

Bidders & participating suppliers

1 commercial party on the notice

Tribal Dynamics LtdAwarded supplier 6 Prospect Place, Swansea, UK, SA1 1QPContact phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria