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Content Production And Distribution Services

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+2 more
Wales (UKL)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Welsh Government: "Content Production And Distribution Services". Published status: awardUpdate. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityWelsh GovernmentScope & CategoriesNot publishedSubmission Window
Recorded
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Welsh Government
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Welsh Government. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.5Bids / Report
50% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 3 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityWelsh Government
Procedure methodNot published
Procurement categoryNot published
StatusNot published
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published17 Sept 2024, 09:42 BST
Last source update17 Sept 2024, 09:42 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Marketing services
Delivery area
Wales (UKL)
OCIDocds-h6vhtk-049b56
What is being bought
No description published
What changed
From the official release history
  1. Official notice release published
    17 Sept 2024, 09:42 BST
  2. Buyer information updated
    17 Sept 2024, 09:42 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    Status not published
    Published valueNot published
    The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales’ narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as ‘Wales in India’ and ‘Wales by Tails’ through supporting agencies.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    17 Sept 2024, 09:42 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 14 Apr 2020, 00:00 BST · £35,000,000
Commercial outcome and competition
Awards
THE ORCHARD MEDIA & EVENTS GROUP LIMITED, The Orchard Media and Events Group
Not published · Not published · active
Contracts
Content Production And Distribution Services
£35,000,000 · signed 14 Apr 2020, 00:00 BST · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Welsh Government

Contracting authority GB-FTS-4109
View buyer profile

  • Welsh Government
    buyer

    Cathays Park, Cardiff, UKL, CF10 3NQ
    craig.goodwin@gov.wales
    +44 3000250169

  • High Court
    reviewBody

    The Royal Courts Of Justice, The Strand, London, WC2A 2LL
    +44 2079477501

  • THE ORCHARD MEDIA & EVENTS GROUP LIMITED
    supplier

    Orchard, Trade Street, Cardiff, UK, CF105DT
    +44 02920100888

  • The Orchard Media and Events Group
    supplier

    Priority Business Park, Trade Street, Cardiff, UKL22, CF105DT
    +44 2920100888
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published