Official UK procurement notice
Communications and Advertising Framework
Authority: Southern Water Services Limited (Public body)·Consortium: 2 public authorities
What is being bought5 lots · detail below
Published requirement descriptionSouthern Water Services (SWS) is in a rapid state of transformation. To support this, there is a need to put in place different contracts to assist the SWS Communications team in the provision of communications services through a new multi-lot framework. Due to the wide range of requirements, this framework was split into five lots, with a differing number of service providers being awarded a place on the framework under each of the lots.
The five lots which formed the framework are listed below.
CPV: Advertising and marketing services · Advertising services · Public relations consultancy services · Television production services
How this framework works
From the published notice- Places
- up to 15 suppliers · 8 bids on the busiest of 5 lots (0.5 per place) · 10 appointed
Lots and requirements (5)Procurement structure
5 lots · all with a published value · win at most 5 of themLot #1Strategic CommunicationsCancelledRenewalPublished value£2,600,000
Services will include but not restricted to:
Public relations services / political lobbying
Employee/stakeholder engagement, strategy and change
Corporate reputation
Crisis communications
Regulatory reports and planning services
Lot #2Full Service Campaign SupportCancelledRenewalPublished value£6,000,000
Services will include, but not be restricted to:
Full service campaigns, made up of the following:
Marketing strategy development
Creative for campaigns
Digital marketing and social media
Direct marketing
Internet/website/social media support
Lot #3Radio AdvertisingCancelledRenewalPublished value£1,600,000
The agency will provide radio advertising services, either in-house or through sub-contracting
to other agencies.
The services listed below are examples of the types of services provided. This is not an
exhaustive list.
Planning and execution of radio campaigns, covering all of Southern Water’s water and
wastewater region.
Ad scheduling
Events/sponsorship
On-air promotions
Recruitment advertising
Audio Production – including:
Producing radio fillers, podcasts, editorial for broadcast
Large and small scale production requirements (e.g. high production value radio/podcasts).
Lot #4Press and Print AdvertisingCancelledRenewalPublished value£600,000
Services will include, but not be restricted to:
Placing notices in local and regional newspapers, magazines and via outlet’s social media
channels, both print and digital, targeting both niche and broader markets, in a variety of
sizes.
The supplier should have the ability to advertise in an array of different newspaper or
publications and social channels that cover both local and regional areas across Southern
Water’s water and wastewater region.
Advertisement design and placement
Manage and deliver digital marketing campaigns via owned or earned channels
Targeted door-to-door distribution (optional)
Lot #5Televesion and Film Creative & ProductionCancelledRenewalPublished value£2,000,000
Agencies are able to offer development and production services on a standalone basis.
Agencies are invited to bid based on capability to provide, assist, build and decision support
one or more of the following services:
Brand content
Strategy and creative
Moving picture and video production – including but not limited to:
Promotional films, online content, interviews
Production requirements, including storyboarding, casting, filming, editing, colour grading,
and audio mixing.
End-to-end management of TV ad production and approvals, including clearcast process.
Animation and motion graphics
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Suitability
As described in the procurement documents
- Legal form for consortia
- The successful partners, whether being a single contractor, prime contractor (which may be an existing company or special purpose vehicle) or consortium, will be required to be a single legal entity
- Shortlisting
- Shortlisting will conducted at PQQ stage and tenderers invited as detailed in the procurement documents
- Successive reduction
- Candidates will be reduced successively across stages
- “Communications and Advertising Framework” is a framework: the contest is a place on its panel, up to 15 suppliers, not a single contract.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Negotiated procedure with prior call for competition
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 15 Dec 2021, 22:45 GMT
- Last source update
- 20 Dec 2022, 12:45 GMT
- Authority reference
Prj_2459- FTS notice number
2022/S 000-036027- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0301d5Find a Tender- Contract terms summary
Minimum financial requirements are stated within the PQQ
- Electronic trading
- e-invoicing allowed · electronic payment
- Performance terms
As described in the procurement documents
Publisher note: Submission of expression of interest and procurement specific information: This procurement exercise will be conducted on the BravoSolution e-procurement portal at: https://southernwater.bravosolution.co.uk/ Candidates wishing to be considered for this contract must register their expression of interest and provide additional procurement specific information through the portal as follows: i) Candidates should register on the BravoSolution e-procurement portal at: https://southernwater.bravosolution.co.uk/ ii) Once registered, candidates must express their interest as follows: a) login to the portal; b) select ‘View current opportunities and notices’; c) access the listing related to this framework d) click on Express Interest button; iii) Once you have expressed interest, please complete the PQQ. You must then publish your reply using the publish button; iv) For any support in submitting your expression of interest please contact the eTendering help desk at. 0800 368 4850 or [email protected]
How it was run
Official notice- Appointment period ends
- 24 Jan 2022
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Deposits and guarantees
- N/A
Timeline
24 Jan 2022 → 20 Dec 2022 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown24 Jan 2022
- Invitations to tender expected21 Feb 2022
- Notice published20 Dec 2022, 12:45 GMT
Notice history
2 events · 2 releases on Find a Tender · since 20 Dec 2022- Status changed to complete20 Dec 2022, 12:45 GMT
- Buyer details updated20 Dec 2022, 12:45 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast14 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Lot 5 - TV and Film Creative and Production
- Signed
- 29 Nov 2022
- Value
- —
- Status
- active
Lot 5 - TV and Film Creative and Production
- Signed
- 26 Sept 2022
- Value
- —
- Status
- active
Lot 5 - TV and Film Creative and Production
- Signed
- 26 Sept 2022
- Value
- —
- Status
- active
Lot 1 - Strategic Communications
- Signed
- 20 Sept 2022
- Value
- —
- Status
- active
Lot 1 - Strategic Communications
- Signed
- 20 Sept 2022
- Value
- —
- Status
- active
Lot 1 - Strategic Communications
- Signed
- 20 Sept 2022
- Value
- —
- Status
- active
Lot 1 - Strategic Communications
- Signed
- 20 Sept 2022
- Value
- —
- Status
- active
Lot 1 - Strategic Communications
- Signed
- 20 Sept 2022
- Value
- —
- Status
- active
Lot 3 - Radio Advertising
- Signed
- 12 Sept 2022
- Value
- —
- Status
- active
Lot 4 - Press and Print Advertising
- Signed
- 6 Sept 2022
- Value
- —
- Status
- active
Lot 2 - Full Service Campaign Support
- Signed
- 23 Aug 2022
- Value
- —
- Status
- active
Lot 2 - Full Service Campaign Support
- Signed
- 23 Aug 2022
- Value
- —
- Status
- active
Lot 2 - Full Service Campaign Support
- Signed
- 23 Aug 2022
- Value
- —
- Status
- active
Lot 2 - Full Service Campaign Support
- Signed
- 23 Aug 2022
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Strategic Communications | 7bids · 7 electronic | — | — | — |
| 2 · Full Service Campaign Support | 8bids · 8 electronic | — | — | — |
| 3 · Radio Advertising | 3bids · 3 electronic | — | — | — |
| 4 · Press and Print Advertising | 3bids · 3 electronic | — | — | — |
| 5 · Televesion and Film Creative & Production | 3bids · 3 electronic | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- Southern Water Services Ltd.Contracting authorityWater
Dispute resolution & review bodies
- Southern Water Services LimitedReview contact point
Framework contractors & participating bidders
10 commercial parties on the notice- Bauer Radio LimitedFramework contractor
- Bold Content Video LimitedFramework contractor
- Built Environment Communications Group LimitedFramework contractor
- Create 51 LtdFramework contractor
- Dentons Global Advisors UK ltdFramework contractor
- Impero Design LtdFramework contractor
- Mediaworks UK LimitedFramework contractor
- Newsquest Media Group LtdFramework contractor
- Oliver and Graimes Design Associates LimitedFramework contractor
- Portland PR LimitedFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria