Official UK procurement notice
Children’s Passive Online Measurement (CPOM)
Authority: Ofcom (Public body)
Ofcom is undertaking this market engagement to gather general feedback to inform and help us finalise our procurement strategy and tender documentation. A formal procurement procedure is expected to follow this market engagement exercise but please note that undertaking this market engagement exercise does not commit Ofcom to any course of action, including undertaking a subsequent procurement process. This is an extension beyond our current study which only goes up to the age of 14. The data must be able to be used for enforcement and regulation activities.
What is being bought
Published requirement descriptionOfcom is undertaking this market engagement to gather general feedback to inform and help us finalise our procurement strategy and tender documentation. A formal procurement procedure is expected to follow this market engagement exercise but please note that undertaking this market engagement exercise does not commit Ofcom to any course of action, including undertaking a subsequent procurement process. This is an information gathering exercise only.
Prospective suppliers are not being assessed at this stage and taking part is not a necessary pre-condition to being part of the tender.
Some more information about what Ofcom needs:
The study needs to contain information on what 8-17 year olds are doing online. This is an extension beyond our current study which only goes up to the age of 14. Ideally we’d like to be able to answer questions about children’s online usage levels and refer to fairly recent usage at any time during the year, so this may mean continuous monitoring or at least a multi-wave approach during the year. The data must be able to be used for enforcement and regulation activities.
Our main aim is to ensure that our thinking about the objectives and structure of the study match market capability both in terms of new possibilities and also limitations.
We anticipate a budget range to be between £1m - £1.5m. These figures are for the potential 4 year contract term.
CPV: Market research services
The lotProcurement structure
single lot · no lot value publishedLot #1PlannedRenewal
Pipeline intelligence · planning stage: how this market runs before the tender is published
How Ofcom buys Market research services (CPV 7931), and who usually turns up
Ofcom’s published record next to the market for the same work. Frameworks and DPS are left out: they draw different bid counts. Whole-market view: Market research services (CPV 7931) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
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The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
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Local means the winner is registered in the region where that award was delivered.
Most of this buyer’s recorded winners were registered in the region where that award was delivered.
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Half of these awards have an award date within 32 days of the bid deadline.
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Both shares are minimums: some awards have no bid count.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
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1 bid20% / 15%
2–30% / 25%
4–640% / 22%
7+40% / 39%
How did awards compare with estimates?
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Below estimate14% / 48%
Within ±2%29% / 43%
Above estimate57% / 10%
Assess each lot i
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Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7931Published estimate£1.3m
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Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 148 past lots.
1 bid15%
2–325%
4–622%
7+39%
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No comparable awards for this lot yet.
Who has supplied this buyer on similar work? i
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| Supplier | This buyer’s earlier contract | Lot | Award value | Why listed |
|---|---|---|---|---|
| RealityMineEarlier contract | Children's Online Passive Measurement ended Sept 2025 | — | £246k | Matched as the earlier contract |
Who could compete for this lot? i
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Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Estimates, labelled. The price range, possible competitors and earlier-work matches are our estimates from past awards, not published facts, win chances or price advice. The buyer’s own record and the wider market are shown apart, never mixed.
- Source. Official UK public procurement notices (Find a Tender and Contracts Finder), reused under the Open Government Licence v3.0, updated through the day and rebuilt nightly. Not every figure uses both feeds, and each one shows how many records it rests on: see the methodology. Spotted something wrong? Tell us.
What this replaces i
90% title match.
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90% title match.
The prior contract this notice most likely re-tenders · matched by title and category (90% title match), the holder is not guaranteed to re-bid
Children's Online Passive Measurement — held by RealityMine; the published contract ends 30 Sept 2025.
Procedure terms & legal framework
From the official record- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 23 Sept 2026, 14:29 BST
- Last source update
- 23 Sept 2026, 14:29 BST
- Authority reference
COM-00466- FTS notice number
2026/S 000-090180- Latest notice
- Preliminary market engagement notice (UK2)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0778b5Find a Tender
How it was run
Official notice- Submission deadline
- —
Timeline
23 Sept 2026 → 1 Apr 2027 · 4 dates- Planning notice published50 days ago23 Sept 2026, 14:29 BST
- Market engagement31 days ago12 Oct 2026, 23:59 BST
The purpose of this preliminary market engagement (PME) questionnaire is to seek input from market participants to inform and help us inform our procurement strategy.
This PME will be in the form of a questionnaire, and possibly some discussion between the Ofcom Project Team and interested Suppliers.
If you would like to participate in the PME exercise, please access the PME document available via Ofcom's Jaggaer procurement portal at ofcom.ukp.app.jaggaer.com ↗.
To access the PME documents interested suppliers will need to be registered as a supplier on the Ofcom Jaggaer esourcing portal. Visit the URL above and click on 'Register here'.
If already registered log-in to Ofcom's Jaggaer esourcing portal and go to the PQQ page 'pqq_99 - Children’s Passive Online Measurement (CPOM) Engagement, complete the questionnaire, attach it where indicated in the Technical envelope and Submit.
Clarification questions can be submitted via the messaging facility within the pqq_99.
The closing deadline for submitting completed questionnaires is 17:00, 12 October 2026.
- Today13 Nov 2026
- Tender notice expectedin 18 days1 Dec 2026, 23:59 GMT
- Contract startsin 138 days1 Apr 2027, 00:00 BST
Notice history
1 event · 1 release on Find a Tender- Preliminary market engagement notice published23 Sept 2026, 14:29 BSTUK2
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender