TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme

No classification published
Location not published
Official notice
Published value
£150,000
Submission deadline 2 Mar 2026, 14:00 GMT
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Llywodraeth Cymru / Welsh Government: "C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme". Published status: complete. Published value: £150,000. 1 published lot. Recorded submission deadline: 2 Mar 2026, 14:00 GMT. See the official notice for participation instructions.
Contracting AuthorityLlywodraeth Cymru / Welsh GovernmentScope & CategoriesNot publishedSubmission Window
Closed
2 Mar 2026, 14:00 GMT
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£150,000
Bidder Intelligence · Authority Profile: Llywodraeth Cymru / Welsh Government
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Llywodraeth Cymru / Welsh Government. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.7Bids / Report
15.8% of reports have one bid
Supplier ConcentrationHigh Concentration
royal mailTop vendor: 78.3% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 179 active published awards; 19 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
royal mail1 win£11,200,000
Political Engagement1 win£2,000,000
Children North East1 win£799,867
Sglein1 win£180,000
Down to Earth Project1 win£126,500
Procedure terms
Contracting AuthorityLlywodraeth Cymru / Welsh Government
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published1 Apr 2026, 09:42 BST
Last source update1 Apr 2026, 09:42 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-060527
What is being bought
Service delivery of the Wales Ambassador Conference Programme from April 2026 to April 2029.
What changed
From the official release history
  1. Official notice release published
    1 Apr 2026, 09:42 BST
  2. tender value changed
    20 Mar 2026, 11:22 GMT
  3. Status changed to complete
    20 Mar 2026, 11:22 GMT
  4. Official notice release published
    20 Mar 2026, 11:22 GMT
  5. Submission deadline changed to published date
    20 Mar 2026, 11:22 GMT
  6. Status changed to active
    27 Jan 2026, 16:03 GMT
  7. Official notice release published
    27 Jan 2026, 16:03 GMT
  8. Submission deadline changed to 2 Mar 2026, 14:00 GMT
    27 Jan 2026, 16:03 GMT
  9. Published value updated to £150,000
    13 Jan 2026, 17:49 GMT
  10. Status changed to planned
    13 Jan 2026, 17:49 GMT
  11. Official notice release published
    13 Jan 2026, 17:49 GMT
  12. Submission deadline changed to 9 Mar 2026, 12:00 GMT
    13 Jan 2026, 17:49 GMT
  13. Buyer information updated
    13 Jan 2026, 17:49 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    1 Apr 2026, 09:42 BST
  2. Submission deadline
    2 Mar 2026, 14:00 GMT
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 31 Mar 2026, 00:00 BST · £149,990
Commercial outcome and competition
Awards
Sarah Fleming Associates Limited
Not published · Not published · active
Contracts
Wales Conference Ambassador & Lead Generation Programme
£149,990 · signed 31 Mar 2026, 00:00 BST · active
Contract period: 5 Apr 2026, 00:00 BST — 4 Apr 2029, 23:59 BST
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Llywodraeth Cymru / Welsh Government

Contracting authority GB-PPON-PQYQ-3841-BHTP
View buyer profile

  • Llywodraeth Cymru / Welsh Government
    buyer

    GB-PPON: PQYQ-3841-BHTP
    Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, UKL22, CF10 3NQ, GB
    joe.collins@gov.wales

  • Sarah Fleming Associates Limited
    supplier

    GB-PPON: PJRH-6132-ZDXV
    65a London Road, Alderley Edge, UKD62, SK9 7DY, GB
    sfleming@sfa-connect.com
Documents (1)
Official links; attachments are not copied

  • Not published

    tender
    conflictOfInterest
Related procedures (0)
No data
No related procedures published