Tenderline / Tenders / C086/2026/2027- Business Events Industry Engagem…
Official UK procurement notice
C086/2026/2027- Business Events Industry Engagement & Lead Generation
Authority: Llywodraeth Cymru / Welsh Government (Central government)
What is being bought
Published requirement descriptionThe Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period.
Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract.
The primary aims and objectives of the contract are to:
• Strengthen engagement with business events stakeholders across Wales.
• Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales.
• Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and industry partners.
Read the full description (1,786 more characters)
• Support destinations and businesses to identify, develop and pursue business events opportunities.
• Improve the quality and quantity of lead generation activity across Wales.
• Facilitate engagement with key intermediaries including agencies, event organisers, trade organisations and relevant industry bodies.
• Identify barriers to growth and provide recommendations to support the development of Wales' business events offer.
• Create mechanisms for sharing market intelligence, opportunities, best practice and industry updates.
• Support the North Wales educational project by encouraging relevant industry representatives from across Wales to attend, engage fully in the sessions, take learning from the programme and apply this throughout the lifetime of the project.
• Ensure opportunities to engage industry are fully utilised, including encouraging businesses to meet current Visit Wales accreditation requirements, secure an appropriate product listing, and explore opportunities to be bookable online through the TXGB distribution channel where relevant.
• Support the development of a sustainable pipeline of business events opportunities that can deliver economic and wider benefits to Wales.
• Provide measurable outcomes, regular updates and reporting and recommendations that support future business events policy and industry development activity.
• Build industry capability, knowledge and confidence to support a sustainable and increasingly industry-led approach to business events engagement and opportunity development across Wales.
• Develop and implement a clear transition and exit plan that enables industry stakeholders to assume greater ownership of networks, engagement activity, intelligence sharing and opportunity development by the end of the contract period.
- The authority expects to re-tender this requirement around 18 Dec 2028, 23:59 GMT.
CPV: Business development consultancy services · Marketing management consultancy services · Marketing services · Miscellaneous business and business-related services
The lotProcurement structure
single lot · value publishedLot #1Lot 1Published value£130,000
- Value
- £130,000 exc. VAT · £156,000 inc. VAT
What it takes to win
Evaluation split and conditions of participation as published — the tender pack may add morePublished sub-criteria (4)
- Technical — 70
- Technical — 70
- Commercial — 30
- Commercial — 30
Published award criteria (4)
- Commercial — Cost
- Commercial — Cost
No conditions of participation were published on the notice; check the tender documents.
Competition analysis · published record, not a forecast of who will bid
How Llywodraeth Cymru / Welsh Government buys Business and management consultancy services (CPV 7941) — and who usually turns up
Llywodraeth Cymru / Welsh Government’s own published record, next to the Wales (Cymru) market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: sector page →
How the contest usually goes
Left: this authority. Right: the market where the work is delivered. Bids and award-vs-estimate pairs are per lot, from contested contracts only — direct awards report one bid by definition and are left out. Empty means nothing was published, not filled in from elsewhere.
Llywodraeth Cymru / Welsh Government
contract notices in 36 months: 12 in CPV 7941 (2 direct) · 46 in division 79 (8 direct) · 145 in all categories (28 direct)
Wales (Cymru) · Business and management consultancy services (CPV 7941)
contract notices delivered in Wales (Cymru) in 36 months: 71 in CPV 7941 (67 contested) · 443 in division 79 (387 contested)
robust · n=5 Awards in Llywodraeth Cymru / Welsh Government (CPV 7941, n=5 pairs) land a median at estimate: on this notice’s £130,000 that is about £130,000. Context for a bid, not a recommended price.
Method and what to read with care
- Two columns, no blending. The authority column walks its own record only: notices in the 4-digit class, then the 2-digit division, then all categories (36 months, per lot, contested only), and as a last resort its 24-month row across all categories (per notice, every route). The market column is the notice’s primary delivery ITL1 × the same class, then division (36 months). Nothing is filled from the UK-wide class; an empty tile means the source published nothing usable.
- Per lot, contested only. Find a Tender publishes bid counts per lot; a seven-lot tender is seven contests. Procedures awarded without competition (limited / direct) are excluded from bids, price pairs and decision days — they report one bid by definition. Frameworks and DPS are a separate population from contracts (6–7 bids per lot against 2–4) and only the notice’s own kind is shown.
- Coverage. Roughly 40 % of notices publish a bid count; about half publish an ITL1 delivery location, so the market column reads the authority’s registered region when the notice has none (labelled). Award-vs-estimate pairs need a lot estimate, one active award on the lot, one canonical supplier and a gap under 60 %; about 30 % of pairs are exact matches (the buyer published the award at the estimate). n is on every figure; below 3 the tile is muted, never hidden.
- Pounds. The expected award applies the authority’s median movement (or the region’s, when the authority has fewer than 3 pairs) to this notice’s estimate; the middle half uses the region’s quartiles. A multi-lot notice publishes an envelope, so the movement is applied per lot, never to the total. A benchmark, not a recommended price.
- “Match” and “relevance” are model scores from the nightly matcher, not published facts. Find a Tender does not publish who is bidding. Never shown: contact details, payment behaviour, or a recommended price.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · next expected 18 Dec 2028
- First published
- 18 Sept 2026, 13:03 BST
- Last source update
- 18 Sept 2026, 13:03 BST
- Award evaluation window
- Submission end — 24 Nov 2026, 23:59 GMT
- Authority reference
C086/2026/2027- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-07756aFind a Tender- Contract terms summary
- Outlined in specification
- Risks
- Outlined in specification
How to participate & submission route
Official notice Submit via Jaggaer- Expression of interest (EOI)
- —
- Tender submission deadline
- 19 Oct 2026, 14:00 BST
- Clarification deadline
- 12 Oct 2026, 14:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
Timeline
5 published dates · Europe/London- Tender notice publishedearlier today18 Sept 2026, 13:03 BST
- Clarification questions byin 24 days12 Oct 2026, 14:00 BST
- Submission deadlinein 31 days19 Oct 2026, 14:00 BST
- Award decision expected byin 67 days24 Nov 2026, 23:59 GMT
- Contract startsin 76 days4 Dec 2026, 00:00 GMT
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Notice history
1 event · 1 release on Find a Tender- Tender notice published18 Sept 2026, 13:03 BSTUK4
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Conflict of interest declarationNot published
Notices published for this procedure
- Tender notice Tender notice on Find a Tender