Official UK procurement notice
BTA2219 Mobility Data · UK public procurement notice
Authority: British Tourist Authority t/a VisitBritain/VisitEngland (Central government)
What is being bought
Published requirement descriptionThese services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
- How the procedure runs: Two stage procurement process where at the end of the first stage the top 3 suppliers will be shortlisted to make presentations which will form the second stage of the procurement and the MAT will be awarded a contract subject to BTA and other required approvals and agreement of contract terms.
- No preliminary market engagement: PME was carried out in 2022/3 which was before the Procurement Act 2023 went live. which is covered under ‘extenuating circumstances’. Guidance in this regard is shown here: Guidance: Preliminary Market Engagement (HTML) - GOV.UK Please refer to sections 28, 29 and 30 on this guidance:.
CPV: Data services · Information technology services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£330,000
- Economic & financial standing
Please refer & respond to ITT documentation. Suppliers must register on FTS
- Technical & professional ability
Please refer & respond to ITT documentation including the Requirements
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (2)
- Quality: Quality see ITT
- Price: See ITT & complete Pricing Schedule
- Economic & financial standing
Please refer & respond to ITT documentation. Suppliers must register on FTS
- Technical & professional ability
Please refer & respond to ITT documentation including the Requirements
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 30 Jun 2026, 11:12 BST
- Last source update
- 29 Sept 2026, 12:53 BST
- Award evaluation window
- Submission end – 15 Sept 2026
- Authority reference
BTA2219 Mobility Data- FTS notice number
2026/S 000-061118- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-06bfddFind a Tender- Contract terms summary
30 days.
All Supplier invoices shall reference:
The BTA's purchase order reference and
The BTA's contract reference and
This procurement reference BTA2219 Mobility Data.
- How it runs
Two stage procurement process where at the end of the first stage the top 3 suppliers will be shortlisted to make presentations which will form the second stage of the procurement and the MAT will be awarded a contract subject to BTA and other required approvals and agreement of contract terms.
How it was run
Official notice- Submission deadline
- 4 Aug 2026, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Please refer to & complete ITT documentation:
This opportunity is being made available to those suppliers who are able to access the Find a Tender Service. Create your GOV.UK One Login or sign in - GOV.UK One Login Suppliers need to add their registration number to their Form of Tender, Appendix B.
This Invitation to Tender, along with all other tender documentation, is being made available without restriction and with full direct access free of charge from the date of publication in the tender notices. It is available via VisitBritain’s free-to-register eSourcing platform: Atamis accessible at: visitbritain.force.com/s/Welcome ↗.
Timeline
30 Jun 2026 → 2 Nov 2026 · 6 dates- Tender notice published114 days ago30 Jun 2026, 11:12 BST
- Submission deadline79 days ago4 Aug 2026, 12:00 BST
- Award decision expected by37 days ago15 Sept 2026, 23:59 BST
- Assessment summaries sent24 days ago29 Sept 2026, 00:00 BST
- Latest notice published23 days ago29 Sept 2026, 12:53 BST
- Today22 Oct 2026
- Contract startsin 10 days2 Nov 2026
Notice history
4 events · 2 releases on Find a Tender · since 30 Jun 2026- Tender notice published30 Jun 2026, 11:12 BSTUK4
- Contract award notice published29 Sept 2026, 12:53 BSTUK6
- Status changed to complete29 Sept 2026, 12:53 BST
- Contract signature expected16 Oct 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| British Telecommunications PlcBTA2219 Mobility Data Contract16 Oct 2026 – 30 Sept 2027 · up to 30 Sept 2029Extensions: 2 x 12 month extensions available at 3 months notice · Options: Additional optional items available for the BTA to choose | £330,000 | 29 Sept 2026 | Awarded |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 7final-stage tenders | 5 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- British Telecommunications PlcAwarded supplier
Official documents & specifications (6)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Document that tenderers must complete and sign
- Bidding documents and specifications Instructions to tenderers including details of evaluation methodology and how to tender
- Bidding documents and specifications Tenderers must complete this document to show their prices
- Bidding documents and specifications Tenderers must complete this document to show whether and how they can deliver BTA's requirements
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender