Advertising Creative Agency
Buyer: AFFINITY WATER LIMITED →
What is being bought
Services relating to advertising creative including: • Brand narrative, strategy and planning • Brand positioning and architecture • Advertising creative • Advertising production (TV and radio) • Digital content and video production • Social media advertising • Behaviour change
Categories
Comparable-procurement analytics
Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.
| Comparison set | Procedures | Reported bids per procedure | Named award suppliers | Price evidence |
|---|---|---|---|---|
| Market: CPV division 79 | 7,258 | 4 median · 34.5 average (2,630 of 7,258 with a bid count) | 3.2 average (2,968 of 7,258 with named award suppliers) | Not published |
| Same buyer | 1 | Not published | Not published | Not published |
“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.
Price-outcome signal
Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.
Procurement strategy & market signals
Planning & early market engagement
No planning milestones published.
Related procurements
No linked framework, prior procurement or reprocurement published.
Documents & submission route
No documents are published in the current source record.
Source data inventory
Diagnostic view. “Not published” means this current release does not provide a value.
| OCID | ocds-h6vhtk-04c8bd |
|---|---|
| Latest release ID | 040605-2024 |
| Latest release timestamp | Tue Dec 17 2024 14:07:22 GMT+0000 (Coordinated Universal Time) |
| Source | find-a-tender |
| Official notice URL | Not published |
| Tender status | Not published |
| Procurement method | Not published |
| Procurement method details | Not published |
| Main procurement category | services |
| Above threshold | Not published |
| Legal basis | 32014L0025 |
| Tender period: start | Not published |
| Tender period: end | Not published |
| Expression of interest deadline | Not published |
| Enquiry deadline | Not published |
| Award period: start | Not published |
| Award period: end | Not published |
| Submission method details | Not published |
| Submission languages | Not published |
| Electronic catalogue policy | Not published |
| Total tender value | Not published |
| Tender lots in source | 0 |
| Tender items in source | 0 |
| Tender documents in source | 0 |
| Awards in latest release | 0 |
| Contracts in latest release | 0 |
| Parties in latest release | 1 |
Notice history
| Date | Event | Reference |
|---|---|---|
| 17 Dec 2024 | tenderUpdate | 040605-2024 |
| 17 Dec 2024 | tender | 040601-2024 |
All source data
Unmodified official OCDS data retained by Tenderline for this procurement process.
Complete current OCDS release JSON
{
"id": "040605-2024",
"tag": [
"tenderUpdate"
],
"date": "2024-12-17T14:07:22Z",
"ocid": "ocds-h6vhtk-04c8bd",
"buyer": {
"id": "GB-COH-02546950",
"name": "AFFINITY WATER LIMITED"
},
"tender": {
"id": "C-04230",
"title": "Advertising Creative Agency",
"amendments": [
{
"id": "1",
"description": "IMPORTANT INFORMATION: \nIf you are interested in this tender opportunity, you will need to register on our e-procurement system; InTend. \nPlease then email me directly at alison.winser@affinitywater.co.uk to confirm your registration. \nThe tender documents will be posted on InTend in early January 2025 and I will link your company to the project in order for you to view them."
}
],
"legalBasis": {
"id": "32014L0025",
"scheme": "CELEX"
},
"description": "Services relating to advertising creative including: \n•\tBrand narrative, strategy and planning \n•\tBrand positioning and architecture\n•\tAdvertising creative \n•\tAdvertising production (TV and radio)\n•\tDigital content and video production \n•\tSocial media advertising\n•\tBehaviour change",
"classification": {
"id": "79340000",
"scheme": "CPV",
"description": "Advertising and marketing services"
},
"mainProcurementCategory": "services"
},
"parties": [
{
"id": "GB-COH-02546950",
"name": "AFFINITY WATER LIMITED",
"roles": [
"buyer"
],
"address": {
"region": "UKH23",
"locality": "HATFIELD",
"postalCode": "AL109EZ",
"countryName": "United Kingdom",
"streetAddress": "Tamblin Way"
},
"details": {
"url": "http://www.affinitywater.co.uk"
},
"identifier": {
"id": "02546950",
"scheme": "GB-COH",
"legalName": "AFFINITY WATER LIMITED"
},
"contactPoint": {
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"email": "alison.winser@affinitywater.co.uk",
"telephone": "+44 7776212173"
}
}
],
"language": "en",
"initiationType": "tender"
}Complete JSON history (2 releases)
17 Dec 2024 · 040605-2024 · tenderUpdate
{
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"date": "2024-12-17T14:07:22Z",
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"tender": {
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"title": "Advertising Creative Agency",
"amendments": [
{
"id": "1",
"description": "IMPORTANT INFORMATION: \nIf you are interested in this tender opportunity, you will need to register on our e-procurement system; InTend. \nPlease then email me directly at alison.winser@affinitywater.co.uk to confirm your registration. \nThe tender documents will be posted on InTend in early January 2025 and I will link your company to the project in order for you to view them."
}
],
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},
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"description": "Advertising and marketing services"
},
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"address": {
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"locality": "HATFIELD",
"postalCode": "AL109EZ",
"countryName": "United Kingdom",
"streetAddress": "Tamblin Way"
},
"details": {
"url": "http://www.affinitywater.co.uk"
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"identifier": {
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"telephone": "+44 7776212173"
}
}
],
"language": "en",
"initiationType": "tender"
}17 Dec 2024 · 040601-2024 · tender
{
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"date": "2024-12-17T13:50:58Z",
"ocid": "ocds-h6vhtk-04c8bd",
"buyer": {
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"name": "AFFINITY WATER LIMITED"
},
"tender": {
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"lots": [
{
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"status": "active",
"renewal": {
"description": "Up to 2 years extension"
},
"hasOptions": false,
"hasRenewal": true,
"description": "All services relating to advertising creative including: \n•\tBrand narrative, strategy and planning \n•\tBrand positioning and architecture\n•\tAdvertising creative \n•\tAdvertising production (TV and radio)\n•\tDigital content and video production \n•\tSocial media advertising\n•\tBehaviour change",
"contractPeriod": {
"durationInDays": 1080
},
"submissionTerms": {
"variantPolicy": "notAllowed"
}
}
],
"items": [
{
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"deliveryAddresses": [
{
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}
],
"additionalClassifications": [
{
"id": "79342000",
"scheme": "CPV",
"description": "Marketing services"
}
]
}
],
"title": "Advertising Creative Agency",
"value": {
"amount": 500000,
"currency": "GBP"
},
"status": "active",
"legalBasis": {
"id": "32014L0025",
"scheme": "CELEX"
},
"description": "Services relating to advertising creative including: \n•\tBrand narrative, strategy and planning \n•\tBrand positioning and architecture\n•\tAdvertising creative \n•\tAdvertising production (TV and radio)\n•\tDigital content and video production \n•\tSocial media advertising\n•\tBehaviour change",
"secondStage": {
"invitationDate": "2025-01-13T00:00:00Z"
},
"tenderPeriod": {
"endDate": "2025-01-10T13:00:00Z"
},
"communication": {
"atypicalToolUrl": "https://in-tendhost.co.uk/affinitywater/aspx/Home"
},
"hasRecurrence": false,
"classification": {
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"scheme": "CPV",
"description": "Advertising and marketing services"
},
"submissionTerms": {
"languages": [
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},
"submissionMethod": [
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],
"participationFees": [
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"type": [
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],
"procurementMethod": "selective",
"mainProcurementCategory": "services",
"submissionMethodDetails": "https://in-tendhost.co.uk/affinitywater/aspx/Home",
"procurementMethodDetails": "Negotiated procedure with prior call for competition"
},
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"locality": "HATFIELD",
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"countryName": "United Kingdom",
"streetAddress": "Tamblin Way"
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"details": {
"url": "http://www.affinitywater.co.uk",
"classifications": [
{
"id": "WATER",
"scheme": "TED_CE_ACTIVITY",
"description": "Water"
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"identifier": {
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"legalName": "AFFINITY WATER LIMITED"
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"contactPoint": {
"url": "https://in-tendhost.co.uk/affinitywater/aspx/Home",
"name": "Alison Winser",
"email": "alison.winser@affinitywater.co.uk",
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},
{
"id": "GB-FTS-132954",
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"roles": [
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],
"language": "en",
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}