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Published 14 Jan 2022, 13:05 GMT

Official UK procurement notice

360° BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS

Official notice

Authority: Lycee Francais Charles de Gaulle

ServicesOpen procedure
Sectors: Business Services & Consultancy (79) Delivery: London (UKI33)
Published estimate£250,000exc. VAT
Submissions closed 4 Mar 2022

What is being bought

Published requirement description

The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school.

The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”).

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes…

The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”). Additional information: Please refer to the Tender Documents

Delivery: London · LONDON
Variant bids: not allowed
79340000 Advertising and marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published award criteria (2)
  • QUALITY: 60
  • Price: 40
Staff
Names and qualifications of delivery staff must be submitted
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
14 Jan 2022, 13:05 GMT
Last source update
14 Jan 2022, 13:05 GMT
Award evaluation window
7 Mar 2022 – …
Authority reference
BMCC2022
FTS notice number
2022/S 000-001170
Classification (CPV)
Advertising and marketing services
Delivery area
London (UKI33)
Official registry OCID
ocds-h6vhtk-030b2a Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

Publisher note: Please refer to the Tender Documents NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=225078. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.mytenders.co.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (MT Ref:225078)

How it was run

Official notice
Run through: mytenders · Who buys & how to bid on myTenders
Supplier login requiredLanguage: EN
Access & registration note: Free publication showcase; bidding happens on buyer portals
Submission deadline
4 Mar 2022, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bid validity
90 days from the deadline
Bids opened
7 Mar 2022, 09:00 GMT
Detailed submission instructions & authority contactsFrom official release

www.mytenders.co.uk ↗

Timeline

14 Jan 2022 → 7 Mar 2022 · 3 dates
  1. Notice published
    14 Jan 2022, 13:05 GMT
  2. Submission deadline
    4 Mar 2022, 12:00 GMT
  3. Bids opened
    7 Mar 2022, 09:00 GMT

Contracting authority & participating public bodies

Lycee Francais Charles de Gaulle

Contracting authorityFrench school under direct management from the AEFE, Agency for French education abroadEducation 35 Cromwell Road, London, London, SW7 2DGContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • AEFEReview body PARIS

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria