Uned Studio: UK Public Sector Contracts Won & Awards

SMECardiffWales (Cymru)Main market: Business services: law, marketing, consulting, recruitment, printing and security

Official UK PPONPMRV-1553-WQCH

Procedures with an award33 award records Public authorities1named on published awards Attributable award value£13mnet · on 3 of 3 award records · single-supplier, no ceilings Last 12 months1awards · 0 in the prior 24 months · last 14 Jul 2026 Delivery regions2most often Nationwide (UK)

Where they win

3 lot-level observations (2 awarded lots, 67%, plus 1 envelope awards without lot links; pending awards included) · top CPV classes

7900 Business services: law, marketing, consulting, recruitment, printing and security1 observations · 33% · lots

7941 Business and management consultancy services1 observations · 33% · lots

7934 Advertising and marketing services1 observations · 33% · envelope awards

Attributable award value£13mSum of published VAT-exclusive values on 3 of 3 award records — only awards to this supplier alone, framework / DPS ceilings excluded; the award’s own value, else its contract’s; the five largest make 100%. Not turnover. Largest rows below.

Typical attributable award£6.0m medianmoderate · n=3

Award vs estimate20% below estimateindicative · n=2Median (estimate − award) / estimate on comparable contested single-supplier GBP wins, per lot, same VAT basis on both sides, scoped to CPV division 79. Negative = awarded above estimate. Historical movement, not a bid instruction.

Largest published awards	Authority	Awarded	Term	Published value
Strategic Brand Guardianship	Transport for Wales (TFW)	—	4 yrs	£6,000,000 † ≈ £1.5m/yr
Strategic Brand Guardianship	Transport for Wales (TFW)	22 Apr 2026	4 yrs	£6,000,000 ≈ £1.5m/yr
Strategic Brand Development and Guardianship	Transport for Wales (TFW)	—	—	£600,000 †

Where they deliver

ITL1 delivery regions on the notice · 3 of 3 awarded procedures publish one · a procedure with several regions counts in each

Nationwide (UK)3 procedures · 100%

Wales (Cymru)1 procedures · 33%

Who they sell to

Authorities named on this supplier’s published awards · ranked by distinct procedures · award records explode on framework and DPS panels

Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)

Other public body 67% (2 awards)
Type not classified 33% (1 awards)

Authority	Procedures	Share	Award records	Last activity
Transport for Wales (TFW)	3	100%	3	14 Jul 2026

Share = of the 3 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.

Recent awards

Latest 3 of 3 award records naming this supplier

Award / procedure	Authority	Awarded	Award value
Strategic Brand Guardianship	Transport for Wales (TFW)	22 Apr 2026	£6,000,000
Strategic Brand Guardianship	Transport for Wales (TFW)	Not published	Not published
Strategic Brand Development and Guardianship	Transport for Wales (TFW)	Not published	Not published

Data coverage & method

Source: Find a Tender OCDS award and contract releases. An award record is one award × this supplier; a procedure can carry many (panels, call-offs).
Market observations are awarded lots, or one envelope award when the notice publishes no lot links. Region = delivery ITL1 on the notice, not the supplier’s registered address.
Authority type: official OCDS UK contracting-authority type when the notice publishes one; otherwise a Tenderline name/id class; otherwise “not classified”. Purchasing hubs with no published type stay unclassified.
Published value attributable to this supplier alone: £13m across single-supplier awards, framework / DPS ceilings excluded. Coverage is partial and the figure is not turnover, so it is not shown as a headline.
Contract end dates: published on 1 of 3 awards; 0 end within 18 months.
Award vs estimate tiers: robust ≥5, moderate 3–4, indicative 1–2 comparable pairs.
Never shown: contact details, reliability or payment scores, affiliations, predicted wins.

Identifiers consolidated into this page (1 historical Find a Tender publication identifier)

Official notices referenced this supplier under these publication identifiers. Alias URLs are not separate pages.

GB-FTS-80801

Canonical page id: GB-PPON:PMRV-1553-WQCH