Official UK procurement notice
Social Brand Guardianship · UK public procurement notice
Authority: Transport for Wales (Public body)
What is being bought
Published requirement descriptionTransport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
- The authority expects to re-tender this requirement around 1 Feb 2030, 23:59 GMT.
- How the procedure runs: Transport for Wales (TfW) is conducting a procurement for the provision of Brand Guardianship services using the Competitive Flexible Procedure under the Procurement Act 2023. This route allows TfW to design a tailored, multi‑stage process that enables meaningful engagement with the market, supports clarification and refinement of proposals, and ensures the most advantageous tender is selected. Suppliers must submit a full Quality and Commercial response in accordance with the ITT documentation. Following evaluation, the highest‑scoring suppliers will be invited to participate in a second‑stage presentation to validate their proposals and demonstrate their capability, approach, and team structure.
CPV: Business services: law, marketing, consulting, recruitment, printing and security
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£6,000,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (2)
- Quality
- Price
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · next expected 1 Feb 2030
- First published
- 23 Jan 2026, 15:28 GMT
- Last source update
- 22 Apr 2026, 15:55 BST
- Award evaluation window
- Submission end – 17 Apr 2026
- Authority reference
C001300.00- FTS notice number
2026/S 000-006301- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-060d9aFind a Tender
- How it runs
Transport for Wales (TfW) is conducting a procurement for the provision of Brand Guardianship services using the Competitive Flexible Procedure under the Procurement Act 2023. This route allows TfW to design a tailored, multi‑stage process that enables meaningful engagement with the market, supports clarification and refinement of proposals, and ensures the most advantageous tender is selected.
Suppliers must submit a full Quality and Commercial response in accordance with the ITT documentation. Following evaluation, the highest‑scoring suppliers will be invited to participate in a second‑stage presentation to validate their proposals and demonstrate their capability, approach, and team structure.
How it was run
Official notice- Submission deadline
- 23 Feb 2026, 12:00 GMT
- Clarification deadline
- 3 Feb 2026, 12:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
Timeline
23 Jan 2026 → 31 May 2026 · 8 dates- Tender notice published275 days ago23 Jan 2026, 15:28 GMT
- Clarification questions by264 days ago3 Feb 2026, 12:00 GMT
- Submission deadline244 days ago23 Feb 2026, 12:00 GMT
- Award decision expected by191 days ago17 Apr 2026, 23:59 BST
- Assessment summaries sent187 days ago22 Apr 2026, 00:00 BST
- Latest notice published186 days ago22 Apr 2026, 15:55 BST
- Standstill ends177 days ago1 May 2026, 23:59 BST
- Contract starts148 days ago31 May 2026, 00:00 BST
Notice history
5 events · 3 releases on Find a Tender · since 23 Jan 2026- Tender notice published23 Jan 2026, 15:28 GMTUK4
- Tender notice published26 Jan 2026, 10:55 GMTUK4
- Contract award notice published22 Apr 2026, 15:55 BSTUK6
- Status changed to complete22 Apr 2026, 15:55 BST
- Contract signature expected5 May 2026, 23:59 BSTscheduled
Published amendments (1)
Name change and linking UK2 notice
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| uned studioSMEStrategic Brand Guardianship 31 May 2026 – 31 May 2030 | £6,000,000 | 22 Apr 2026standstill to 1 May 2026 | Standstill |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4final-stage tenders | 1 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Uned StuidoAwarded supplier
Official documents & specifications (4)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Link to tender documentation
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender