Wokingham Council: Behavioural Change– Market Engagement Event

Tackling the climate emergency in Wokingham will need active participation from its residents, who must be consulted and involved in the big changes that will affect the way they live their lives. Long term behavioural change has been identified as one of the optimal strategies for delivering this transition, specifically in the following key areas: • Drive less – reducing car ownership, modal shift to public transport, walking and cycling more, transitioning to electric vehicles • Energy – reduce energy consumption by adopting better behaviours, improving our homes, adopting green technologies • Waste - reduce the amount of waste generated and improve our recycling behaviours • Food - eat less meat and dairy products, consume seasonal produce • Conscious consumption - shop local, use less plastic, avoid fast fashion, staycation • Support biodiversity - plant or adopt a tree, support local gardens, give home to nature We would like to hear supplier views on what the council should consider with regard to encouraging these behavioural changes for each topic and audience, in terms of analysis of the current situation and methods for engaging with residents to deliver these changes, along with examples of projects you are currently undertaking and any specific tools or services which are currently available for this task.