Official UK procurement notice
Whole Industry Econometrics Model
Authority: Rail Delivery Group (Public body)
Sectors: Supporting and auxiliary transport services; travel agencies services (63) Delivery: Delivery location not published
Published estimate£8,000,000≈ £2.0m / year · £9,600,000 inc. VAT8.2% below published estimate
Submissions closed 25 May 2026awarded 3 Aug 2026
Awarded to Adclaro
Contract term 4 yrsends 4 Oct 2030 · up to 4 Oct 2032 with extensions · starts 5 Oct 2026
What is being bought
Published requirement descriptionThe Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non DFTO operators, and national activity delivered by RDG.
- How the procedure runs: This tender is being conducted using a competitive flexible procedure and will comprise the following stages: • Conditions of Participation • Written Tender Response, comprising the Specific Considerations Proposal and responses to the questions • Demonstration • Best and Final Offer
CPV: Support services for railway transport
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£8,000,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
How bids were scored
Published sub-criteria (5)
- Strategy: 25%
- Technical Expertise: 25%
- Reporting Outputs: 10%
- Account Management: 15%
- Commercial Value: 25%
Published award criteria (5)
- Strategy
- Technical Expertise
- Reporting Outputs
- Account Management
- Commercial Value
What this means for your bid
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Utilities
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 23 Jan 2026, 13:33 GMT
- Last source update
- 6 Aug 2026, 12:51 BST
- Award evaluation window
- Submission end – 17 Aug 2026
- FTS notice number
2026/S 000-025963- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-060d5dFind a Tender
- How it runs
This tender is being conducted using a competitive flexible procedure and will comprise the following stages:
- Conditions of Participation
- Written Tender Response, comprising the Specific Considerations Proposal and responses to the questions
- Demonstration
- Best and Final Offer
How it was run
Official noticeRun through: Jaggaer · Who buys & how to bid on JAGGAER
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
- Submission deadline
- 25 May 2026, 12:00 BST
- Clarification deadline
- 8 May 2026, 17:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Detailed submission instructions & authority contactsFrom official release
Documentation available on registration via
raildeliverygroup.tlb.app.jaggaer.com/go/44935218019D0BECF7AF ↗
Timeline
23 Jan 2026 → 5 Oct 2026 · 9 dates- Planning notice published271 days ago23 Jan 2026, 13:33 GMT
- Next notice expected253 days ago9 Feb 2026, 23:59 GMT
- Tender notice published214 days ago20 Mar 2026, 16:35 GMT
- Clarification questions by165 days ago8 May 2026, 17:00 BST
- Submission deadline149 days ago25 May 2026, 12:00 BST
- Assessment summaries sent77 days ago5 Aug 2026, 00:00 BST
- Latest notice published76 days ago6 Aug 2026, 12:51 BST
- Award decision expected by64 days ago17 Aug 2026, 23:59 BST
- Contract starts16 days ago5 Oct 2026, 00:00 BST
Notice history
7 events · 3 releases on Find a Tender · since 23 Jan 2026- Planned procurement notice published23 Jan 2026, 13:33 GMTUK3
- Tender notice published20 Mar 2026, 16:35 GMTUK4
- Status changed to active20 Mar 2026, 16:35 GMT
- Deadline moved to 25 May 2026, 12:00 BST20 Mar 2026, 16:35 GMT+28 days · was 27 Apr 2026, 23:59 BST
- Contract award notice published6 Aug 2026, 12:51 BSTUK6
- Status changed to complete6 Aug 2026, 12:51 BST
- Contract signature expected1 Sept 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £7,347,9931 award exc. VAT
Bids received 2
Named bidders 2published on the award notice
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Adclaro2 Sept 2026 – 1 Sept 2030 · up to 2 Sept 2032Extensions: 2 years in one year increments · Options: Indivudal TOC's have the ability to request extra optimisation runs and financial performance evaluation refreshes as and when needed. these are costed in line with the rate card that has been supplied by the awarded supplier. | £7,347,993 | 3 Aug 2026 | Awarded |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2final-stage tenders · 12 at stage one | 0 | 0 | — |
Who bid
- did not winOXERA CONSULTING LLP · South East England
- wonAdclaro · Greater London
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
Bidders & participating suppliers
2 commercial parties on the notice · 1 awarded- AdclaroAwarded supplier
- OXERA CONSULTING LLPBidder / tenderer
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender