Official UK procurement notice
Westminster Reveals · UK public procurement notice
Authority: capitalEsourcing·Consortium: 2 public authorities
What is being bought
Published requirement descriptionWestminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown. The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign.
We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period. The campaign must continue to build and position Westminster as destination brand. With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents. We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand. We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.
CPV: Advertising campaign services · Advertising consultancy services · Promotional services
The lotProcurement structure
single lot · no lot value publishedLot #1Marketing Campaign: made up of online, digital and print components to generate media…
Marketing Campaign: made up of online, digital and print components to generate media coverage, social media engagement and an increase in footfall to the city.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 29 Apr 2022, 10:36 BST
- Last source update
- 29 Apr 2022, 10:36 BST
- Award evaluation window
- 27 Apr 2022 – …
- Authority reference
prj_WCC_20196- FTS notice number
2022/S 000-011075- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0331e0Find a Tender
How it was run
Official notice- Submission deadline
- 2 May 2022, 14:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bids opened
- 27 Apr 2022, 14:00 BST
Timeline
27 Apr 2022 → 2 May 2022 · 4 dates- Bids opened27 Apr 2022, 14:00 BST
- Notice published29 Apr 2022, 10:36 BST
- Contract starts2 May 2022, 00:00 BST
- Submission deadline2 May 2022, 14:00 BST
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- Westminster City CouncilContracting authorityReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.