Official UK procurement notice
Westminster Reveals · UK public procurement notice
Authority: capitalEsourcing
What is being bought
Published requirement descriptionWe are seeking proposals to support the continuation of the council’s Westminster Reveals campaign. www.westminster.gov.uk/westminster-reveals ↗
Westminster Reveals launched in June 2021, with the aim of driving visitors back to the city, as venues reopened post-lockdown. The campaign was made up of online, digital and print components and was successful in generating media coverage, social media engagement and an increase in footfall to a number of activations taking place in Westminster during the seven month campaign.
We are now seeking a partner to provide expertise and support to grow and sustain the campaign over a two year period. The campaign must continue to build and position Westminster as destination brand. With this in mind, messaging and tactics deployed must be audience-centric and adapted across specific channels to target visitors, businesses and residents. We will need advice on evolving the current web presence that will allow us to present the West End and Westminster and the wider borough as a destination brand. We will also need support in evaluating the campaign to ensure we can report on the success of the campaign.
Reference: itt_WCC_15636 Westminster Reveals
CPV: Advertising campaign services · Advertising consultancy services · Promotional services
The lotProcurement structure
single lot · no lot value publishedLot #1Marketing Campaign: made up of online, digital and print components to generate media…Planned
Marketing Campaign: made up of online, digital and print components to generate media coverage, social media engagement and an increase in footfall to the city.
Procedure terms & legal framework
From the official record · publisher note attached- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Past planning notice
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 2 Mar 2022, 22:45 GMT
- Last source update
- 2 Mar 2022, 22:45 GMT
- Authority reference
P1238- FTS notice number
2022/S 000-005777- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-031d2aFind a Tender
Publisher note: To participate in the Tender, please click the link below. https://www.capitalesourcing.com/web/login.shtml and search for itt_WCC_15636 Westminster Reveals If you are not registered on Westminster City Council's capitalEsourcing e-tendering portal, but would like to participate in the tender once it has been published, please use the link below and follow the on-screen registration instructions. https://www.capitalesourcing.com/web/login.shtml
How it was run
Official notice- Submission deadline
- —
- Submission channel
- {"electronicSubmission","written"}
Timeline
2 Mar 2022 → 23 Mar 2022 · 2 dates- Notice published2 Mar 2022, 22:45 GMT
- Tender notice expected23 Mar 2022
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Westminster City CouncilReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.