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ClosedFind a Tender · UK4

West Midlands Visitor Pass Distribution Partner

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED →

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BuyerWEST MIDLANDS GROWTH COMPANY LIMITED
StatusClosed
Deadline28 May 2025
Value£55,000
Published2 May 2025

What is being bought

The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis. The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options. It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day). The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). We are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes. The contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance

Categories

Advertising and marketing services 79340000Marketing services 79342000Direct marketing services 79342100

Lot details

Lot LOT-0001

No lot description published.

Statusactive
ValueAED 55,000
Contract periodFrom 30 Jun 2025 to 1 Apr 2026
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
LOT-0001Advertising and marketing services, Marketing services, Direct marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,804 of 13,741 with a bid count)3.2 average (6,509 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer101 median · 1 average (2 of 10 with a bid count)1.2 average (5 of 10 with named award suppliers)Not published
Similar published value (0.5×–2×)5667 median · 8.3 average (3 of 566 with a bid count)1 average (3 of 566 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyallowed
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-050c8b
Latest release ID018897-2025
Latest release timestampFri May 02 2025 15:33:37 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/018897-2025
Tender statusactive
Procurement methodopen
Procurement method detailsBelow threshold - open competition
Main procurement categoryservices
Above thresholdNo
Legal basis2023/54
Tender period: startNot published
Tender period: end2025-05-28T12:00:00+00:00
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailshttps://in-tendhost.co.uk/wmgrowth/aspx/Home
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£55,000
Tender lots in source1
Tender items in source1
Tender documents in source2
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
2 May 2025tenderUpdate018897-2025
2 May 2025tender018870-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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    "tenderUpdate"
  ],
  "date": "2025-05-02T16:33:37+01:00",
  "ocid": "ocds-h6vhtk-050c8b",
  "buyer": {
    "id": "GB-COH-01631329",
    "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
  },
  "tender": {
    "id": "2025-WMGC-0505",
    "lots": [
      {
        "id": "LOT-0001",
        "value": {
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        },
        "status": "active",
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        },
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "description": "Award criteria can be found in the full tender documentation"
        },
        "contractPeriod": {
          "endDate": "2026-03-31T23:59:59+00:00",
          "startDate": "2025-06-30T00:00:00+00:00",
          "maxExtentDate": "2027-03-31T23:59:59+00:00"
        }
      }
    ],
    "items": [
      {
        "id": "LOT-0001",
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        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
          {
            "id": "79342100",
            "scheme": "CPV",
            "description": "Direct marketing services"
          }
        ]
      }
    ],
    "title": "West Midlands Visitor Pass Distribution Partner",
    "value": {
      "currency": "GBP",
      "amountGross": 55000
    },
    "status": "active",
    "documents": [
      {
        "id": "L-1",
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        "documentType": "biddingDocuments"
      },
      {
        "id": "018897-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/018897-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-05-02T16:33:37+01:00"
      }
    ],
    "amendments": [
      {
        "id": "018897-2025",
        "description": "Returns date changed to correct date 28th May 2025 @ 12 noon"
      }
    ],
    "legalBasis": {
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      "scheme": "UKPGA"
    },
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    "tenderPeriod": {
      "endDate": "2025-05-28T12:00:00+00:00"
    },
    "aboveThreshold": false,
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
    "procurementMethodDetails": "Below threshold - open competition"
  },
  "parties": [
    {
      "id": "GB-COH-01631329",
      "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B4 6AT",
        "countryName": "United Kingdom",
        "streetAddress": "11th Floor The Colmore Building"
      },
      "details": {
        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
        "classifications": [
          {
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            "scheme": "UK_CA_TYPE",
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      "identifier": {
        "id": "01631329",
        "scheme": "GB-COH"
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      "contactPoint": {
        "name": "Zoe Middleton",
        "email": "procurement@wmgrowth.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
2 May 2025 · 018897-2025 · tenderUpdate
{
  "id": "018897-2025",
  "tag": [
    "tenderUpdate"
  ],
  "date": "2025-05-02T16:33:37+01:00",
  "ocid": "ocds-h6vhtk-050c8b",
  "buyer": {
    "id": "GB-COH-01631329",
    "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
  },
  "tender": {
    "id": "2025-WMGC-0505",
    "lots": [
      {
        "id": "LOT-0001",
        "value": {
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        },
        "status": "active",
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          "description": "Option to extend for an additional year / 12 months"
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "description": "Award criteria can be found in the full tender documentation"
        },
        "contractPeriod": {
          "endDate": "2026-03-31T23:59:59+00:00",
          "startDate": "2025-06-30T00:00:00+00:00",
          "maxExtentDate": "2027-03-31T23:59:59+00:00"
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    ],
    "items": [
      {
        "id": "LOT-0001",
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        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
          {
            "id": "79342100",
            "scheme": "CPV",
            "description": "Direct marketing services"
          }
        ]
      }
    ],
    "title": "West Midlands Visitor Pass Distribution Partner",
    "value": {
      "currency": "GBP",
      "amountGross": 55000
    },
    "status": "active",
    "documents": [
      {
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
        "description": "Interested suppliers are able to download all of the relevant tender documentation from our e-procurement supplier portal, Intend. Link as provided.",
        "documentType": "biddingDocuments"
      },
      {
        "id": "018897-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/018897-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-05-02T16:33:37+01:00"
      }
    ],
    "amendments": [
      {
        "id": "018897-2025",
        "description": "Returns date changed to correct date 28th May 2025 @ 12 noon"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis.\nThe Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options.   \nIt is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day).  \nThe Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . \nTo maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. \nBy partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). \nWe are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes.\nThe contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance",
    "tenderPeriod": {
      "endDate": "2025-05-28T12:00:00+00:00"
    },
    "aboveThreshold": false,
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
    "procurementMethodDetails": "Below threshold - open competition"
  },
  "parties": [
    {
      "id": "GB-COH-01631329",
      "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
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      ],
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        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B4 6AT",
        "countryName": "United Kingdom",
        "streetAddress": "11th Floor The Colmore Building"
      },
      "details": {
        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
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        "id": "01631329",
        "scheme": "GB-COH"
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      "contactPoint": {
        "name": "Zoe Middleton",
        "email": "procurement@wmgrowth.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
2 May 2025 · 018870-2025 · tender
{
  "id": "018870-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-05-02T15:53:35+01:00",
  "ocid": "ocds-h6vhtk-050c8b",
  "buyer": {
    "id": "GB-COH-01631329",
    "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
  },
  "tender": {
    "id": "2025-WMGC-0505",
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        "status": "active",
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          "description": "Option to extend for an additional year / 12 months"
        },
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        "suitability": {
          "sme": true,
          "vcse": true
        },
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          "description": "Award criteria can be found in the full tender documentation"
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        "contractPeriod": {
          "endDate": "2026-03-31T23:59:59+00:00",
          "startDate": "2025-06-30T00:00:00+00:00",
          "maxExtentDate": "2027-03-31T23:59:59+00:00"
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            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
          {
            "id": "79342100",
            "scheme": "CPV",
            "description": "Direct marketing services"
          }
        ]
      }
    ],
    "title": "West Midlands Visitor Pass Distribution Partner",
    "value": {
      "currency": "GBP",
      "amountGross": 55000
    },
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    "documents": [
      {
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
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        "documentType": "biddingDocuments"
      },
      {
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        "format": "text/html",
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        "documentType": "tenderNotice",
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    "tenderPeriod": {
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        "region": "UKG31",
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        "postalCode": "B4 6AT",
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        "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home",
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}