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West Midlands Trains Marketing tender

Advertising and marketing services
West Midlands (UKG)
Published value
Not published
Submission deadline Not published
Lots published4
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: WEST MIDLANDS TRAINS LIMITED: "West Midlands Trains Marketing tender". Published status: complete. Published value: Value not published. 4 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityWEST MIDLANDS TRAINS LIMITEDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: WEST MIDLANDS TRAINS LIMITED
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for WEST MIDLANDS TRAINS LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1Bids / Report
100% of reports have one bid
Supplier ConcentrationHigh Concentration
Eminox LimitedTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 20 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
Eminox Limited1 win£719,928
Procedure terms
Contracting AuthorityWEST MIDLANDS TRAINS LIMITED
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published26 Jan 2023, 15:33 GMT
Last source update26 Jan 2023, 15:33 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services
Delivery area
West Midlands (UKG)
OCIDocds-h6vhtk-033868
What is being bought
West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. www.londonnorthwesternrailway.co.uk West Midlands Railway (WMR) - a regional train service for the West Midlands. www.westmidlandsrailway.co.uk This tender is for the following four lots:- Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips. Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth. Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites. Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.
What changed
From the official release history
  1. tender value changed
    26 Jan 2023, 15:33 GMT
  2. Status changed to complete
    26 Jan 2023, 15:33 GMT
  3. Official notice release published
    26 Jan 2023, 15:33 GMT
  4. Submission deadline changed to published date
    26 Jan 2023, 15:33 GMT
  5. Buyer information updated
    26 Jan 2023, 15:33 GMT
  6. Published value updated to £8,000,000
    17 May 2022, 10:54 BST
  7. Status changed to active
    17 May 2022, 10:54 BST
  8. Official notice release published
    17 May 2022, 10:54 BST
  9. Submission deadline changed to 20 Jun 2022, 17:00 BST
    17 May 2022, 10:54 BST
  10. Buyer information updated
    17 May 2022, 10:54 BST
Lots and requirements (4)
Published by the contracting authority
  • Lot 1 · #1
    Lot 1 - Advertising
    cancelled
    Published valueNot published
    Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:- 1. Media planning (including all traditional & digital media). 2. Strategic planning. 3. Media buying (including all traditional and digital media). 4. Digital Technology / Ad Operations time.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Lot 2 - Pay per click
    cancelled
    Published valueNot published
    1. Manage the ongoing pay per click accounts. 2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies. 3. Reporting - produce weekly, monthly, quarterly and annual reports.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Lot 3 - Search Engine Optimization
    cancelled
    Published valueNot published
    1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:- a) Ongoing search engine optimization management. b) Developing action plans grounded in insights. c) Activation / implementation through in-house team and cross-agency co-ordination. d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 4 · #4
    Lot 4 - Consumer Public Relations and Social Media
    cancelled
    Published valueNot published
    1. Consumer Public Relations strategy & implementation. 2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo. 3. Reporting & Insights.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    26 Jan 2023, 15:33 GMT
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 17 Jan 2023, 00:00 GMT · Not published
  5. Contract active
    Signed 17 Jan 2023, 00:00 GMT · Not published
Commercial outcome and competition
Awards
Awarded supplier not published
Not published · Not published · active
Awarded supplier not published
Not published · Not published · active
Contracts
Contract
Not published · signed 17 Jan 2023, 00:00 GMT · active
Contract
Not published · signed 17 Jan 2023, 00:00 GMT · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

WEST MIDLANDS TRAINS LIMITED

Contracting authority GB-COH-09860466
View buyer profile

  • WEST MIDLANDS TRAINS LIMITED
    buyer

    GB-COH: 09860466
    2nd Floor,St Andrews House, 20 St. Andrew Street, LONDON, UKG, EC4A3AG
    mark.ibbs@wmtrains.co.uk

  • Department for Transport
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published