Official UK procurement notice
West Midlands Trains Marketing tender
Authority: WEST MIDLANDS TRAINS LIMITED (Public body)·Consortium: 2 public authorities
What is being bought4 lots · detail below
Published requirement descriptionWest Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services.
www.londonnorthwesternrailway.co.uk ↗
West Midlands Railway (WMR) - a regional train service for the
West Midlands.
www.westmidlandsrailway.co.uk ↗
This tender is for the following four lots:-
Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips.
Lot 2 - Pay per click - Developing a strategy for an always-on and campaigns approach to facilitate growth.
Lot 3 - Search engine optimization - A strategy is required to increase visibility of the West Midlands Railway and London Northwestern Railway websites.
Lot 4 - Consumer Public Relations and Social Media - West Midlands Trains require a partner that can enhance our presence through consumer public relations and social media all year round.
CPV: Advertising and marketing services · For advertising by means of coupons · For advertising in cinemas · For advertising in magazines · For advertising in newspapers · For advertising on posters · For advertising on radio · For advertising on television · For advertising on the Internet · For broadcast avertising
Lots and requirements (4)Procurement structure
4 lots · no lot values published · win at most 4 of themLot #1AdvertisingCancelled
Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:-
- Media planning (including all traditional & digital media).
- Strategic planning.
- Media buying (including all traditional and digital media).
- Digital Technology / Ad Operations time.
Lot #2Pay per clickCancelled
- Manage the ongoing pay per click accounts.
- Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies.
- Reporting - produce weekly, monthly, quarterly and annual reports.
Lot #3Search Engine OptimizationCancelled
- Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:-
a) Ongoing search engine optimization management.
b) Developing action plans grounded in insights.
c) Activation / implementation through in-house team and cross-agency co-ordination.
d) Reporting & analysis including helping to set realistic KPIs and showing trends with volume and quality of traffic generated.
Lot #4Consumer Public Relations and Social MediaCancelled
- Consumer Public Relations strategy & implementation.
- Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo.
- Reporting & Insights.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Suitability
The Utilities Contracts Regulations 2016 ("Regulations") do not apply to us, between us or to this project. Neither the issue of an Invitation to Negotiate ("ITN") nor the selection of any bidder, nor any other document, contact or conduct in connection with this ITN constitutes any acceptance by us that the Regulations apply to the project covered by this ITN, create any liability, assumption of liability or legal relationship under the Regulations, or an agreement by us to abide by those Regulations. The ITN procurement process and any subsequent contract awarded will be subject to English law and the exclusive jurisdiction of the English courts. By participating in the any ITN process a Bidder agrees to be bound by the above conditions and limitations. This notice must be read in conjunction with the all instructions to Bidders contained within this document.
- Staff
- Names and qualifications of delivery staff must be submitted
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 17 May 2022, 10:54 BST
- Last source update
- 26 Jan 2023, 15:33 GMT
- FTS notice number
2023/S 000-002459- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-033868Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
- Review procedure
West Midland Trains Ltd will incorporate a standstill period, following award of the contract. The period shall commence on the day following award notification, and shall be in accordance with the Utilities Contracts Regulations 2016, and all subsequent amendments and directives. At present, this standstill period shall be no less than 10 calendar days. This period allows unsuccessful tenders to seek further debriefing from West Midland Trains Ltd the Contract is entered into.
The Utilities Contracts Regulations 2016 provide for aggrieved parties who have been harmed, or at risk of harm by a breach of the rules, to take action. Any such action must be brought within 30 day (or the first working day thereafter) of the date when the aggrieved party knew or ought reasonably have known about the alleged breach. Where a contract has not been entered into, the Court may order the setting aside of the award decision, or order the authority to amend any document and may award damages. If the Contract has been entered into, the Court may only award damages.
How it was run
Official notice- Submission deadline
- 20 Jun 2022, 17:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Participation fee
- document
- Bid validity
- 180 days from the deadline
Timeline
20 Jun 2022 → 26 Jan 2023 · 3 dates- Submission deadline20 Jun 2022, 17:00 BST
- Invitations to tender expected18 Jul 2022, 00:00 BST
- Notice published26 Jan 2023, 15:33 GMT
Notice history
2 events · 2 releases on Find a Tender · since 26 Jan 2023- Status changed to complete26 Jan 2023, 15:33 GMT
- Buyer details updated26 Jan 2023, 15:33 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast2 further award records carry no date or value.
Contracts
Contract 002459-2023-1 · supplier not published
- Signed
- 17 Jan 2023
- Value
- —
- Status
- active
Contract 002459-2023-2 · supplier not published
- Signed
- 17 Jan 2023
- Value
- —
- Status
- active
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- Department for TransportReview body
Official documents & specifications (1)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria