Find a TenderAwarded

Published 2 Mar 2026, 16:00 GMT

Official UK procurement notice

Welcome to Fife Marketing Campaign

Official notice

Authority: Fife Council (Local council)

ServicesOpen procedureSME suitable

Sectors: Business Services & Consultancy (79) Delivery: Scotland (UKM72)

Published estimate£340,000exc. VAT2.4% below published estimate

Submissions closed 1 Apr 2026awarded 3 Jun 2026

Awarded to ALT

What is being bought

Published requirement description

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

CPV: Advertising and marketing services · Direct marketing services · Marketing management consultancy services · Marketing services

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewalPublished value£340,000

Delivery: Scotland · Throughout Fife

Extensions: Fife Council may require additional purchases under this contract which have not been specifically detailed in the "specification" however any additional purchases will be in full accordance with the requirements of Regulation 72 of the Public Contract (Scotland) Regulations 2015 · The agreement can be extended for a maximum total period of an additional 24 months.Variant bids: allowed

79340000 Advertising and marketing services 79342000 Marketing services 79342100 Direct marketing services 79413000 Marketing management consultancy services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 60%Price: 40%

Published sub-criteria (2)

Total Quality: 60%
price: 40%

Published award criteria (2)

Total Quality: 60
Price: 40

Conditions of participation1

Suitability
Refer to SPD Module

Staff: Names and qualifications of delivery staff must be submitted

What this means for your bid

Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: No (one-off requirement)
First published: 2 Mar 2026, 16:00 GMT
Last source update: 5 Jun 2026, 15:57 BST
Award evaluation window: 1 Apr 2026 – …
Authority reference: CFM0412
FTS notice number: 2026/S 000-053480
Classification (CPV): Advertising and marketing servicesDirect marketing servicesMarketing management consultancy servicesMarketing services
Delivery area: Scotland (UKM72)
Official registry OCID: ocds-h6vhtk-06600c Find a Tender

Contract terms

Electronic trading: e-invoicing allowed · electronic ordering · electronic payment

Review and risk notes

Review procedure: Economic operators should approach the contracting authority in the first instance. However, the only formal remedy is to apply to the courts:
An economic operator that suffers, or is at risk of suffering, loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2015 or the Procurement Reform (Scotland) Act 2014, may bring proceedings in the Sheriff Court or the Court of Session

Publisher note: (SC Ref:833709)

How it was run

Official notice

Run through: Public Contracts Scotland · Who buys & how to bid on PCS

Supplier login requiredLanguage: EN

Access & registration note: Free single registration for Scotland; PCS-Tender (Jaggaer) for full bidding

Submission deadline: 1 Apr 2026, 12:00 BST
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bids opened: 1 Apr 2026, 12:00 BST

Detailed submission instructions & authority contactsFrom official release

www.publiccontractsscotland.gov.uk ↗

Timeline

1 Apr 2026 → 5 Jun 2026 · 3 dates

Submission deadline210 days ago
1 Apr 2026, 12:00 BST
Bids opened210 days ago
1 Apr 2026, 12:00 BST
Notice published145 days ago
5 Jun 2026, 15:57 BST

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
5 Jun 2026, 15:57 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £332,0001 contract exc. VAT

Bids received 2929 from SMEs

Contracts signed 1latest 3 Jun 2026

Awarded to	Value	Date	Status
ALTSME	£332,000 †	—	Awarded

Contracts

Contract 053480-2026-CFM0412-1 · ALTSME
Signed
3 Jun 2026
Value
£332,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
29bids · 29 electronic · 29 from abroad	29	—	—

Contracting authority & participating public bodies

Fife Council

Contracting authorityLocal CouncilRegional or local authorityGeneral public services Fife House, North Street, Glenrothes, Scotland, KY7 5LTContact name, email Published organisation website ↗

Dispute resolution & review bodies

Kirkcaldy Sheriff CourtReview body KirkcaldyContact email

Bidders & participating suppliers

1 commercial party on the notice

ALTAwarded supplier 3 Park Gardens, Glasgow, UK, G37YE

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria