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Official procurement procedure

Welcome to Fife Marketing Campaign

Advertising and marketing services
Direct marketing services
Marketing management consultancy services
+1 more
Scotland (UKM72)
Published value
£340,000
Submission deadline 1 Apr 2026, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Fife Council: "Welcome to Fife Marketing Campaign". Published status: complete. Published value: £340,000. 1 published lot. Recorded submission deadline: 1 Apr 2026, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityFife CouncilScope & CategoriesNot publishedSubmission Window
Closed
1 Apr 2026, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£340,000
Bidder Intelligence · Authority Profile: Fife Council
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Fife Council. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
9.6Bids / Report
19.3% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 183 active published awards; 166 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityFife Council
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published5 Jun 2026, 15:57 BST
Last source update5 Jun 2026, 15:57 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Direct marketing services, Marketing management consultancy services, Marketing services
Delivery area
Scotland (UKM72)
OCIDocds-h6vhtk-06600c
What is being bought
Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.
What changed
From the official release history
  1. tender value changed
    5 Jun 2026, 15:57 BST
  2. Status changed to complete
    5 Jun 2026, 15:57 BST
  3. Official notice release published
    5 Jun 2026, 15:57 BST
  4. Submission deadline changed to published date
    5 Jun 2026, 15:57 BST
  5. Published value updated to £340,000
    2 Mar 2026, 16:00 GMT
  6. Status changed to active
    2 Mar 2026, 16:00 GMT
  7. Official notice release published
    2 Mar 2026, 16:00 GMT
  8. Submission deadline changed to 1 Apr 2026, 12:00 BST
    2 Mar 2026, 16:00 GMT
  9. Buyer information updated
    2 Mar 2026, 16:00 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    5 Jun 2026, 15:57 BST
  2. Submission deadline
    1 Apr 2026, 12:00 BST
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 3 Jun 2026, 00:00 BST · £332,000
Commercial outcome and competition
Awards
ALT
Not published · Not published · active
Contracts
Contract
£332,000 · signed 3 Jun 2026, 00:00 BST · active
Bid statistics
bids: 29 (lot 1)
electronicBids: 29 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 29 (lot 1)
smeBids: 29 (lot 1)
Buyer and organisations in this procedure

Fife Council

Contracting authority GB-FTS-2273
View buyer profile

  • Fife Council
    buyer
    centralPurchasingBody

    Fife House, North Street, Glenrothes, UKM72, KY7 5LT
    wendy.wylie@fife.gov.uk

  • ALT
    supplier

    3 Park Gardens, Glasgow, UK, G37YE

  • Kirkcaldy Sheriff Court
    reviewBody

    Whytescauseway, Kirkcaldy, KY1 1XQ
    Kirkcaldy@scotcourts.gov.uk
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published