Welcome Back Fund Activity

The Contract looking to be awarded is for an organisation to encourage both national and international visitors to return to the area. We are looking for an organisation with a wealth of experience of working in local areas to undertake a 'Welcome Back' role within the Stratford on Avon District. The total budget for this requirement is £70,000.00, of which, £40,000.00 must be allocated to funding events.

They will be required to do this by delivering the following:

• Developing ideas and assisting in events to cover eight rural

settlements; organising a 'welcome back' event in each location. These events are to take place between July 2021 and March 2022.

• Co-ordinating the proposals (including ideas from Town and Parish Councils) and overseeing delivery to maximise spending within the agreed budget.
• Being the day-to-day contact for the stakeholders and being responsible for the promotion of the Welcome Back Events both on and off-line; maximising print, social media and website visibility getting local, regional and National coverage.
• Provide a regular update to Stratford on Avon District Council on progress.

The contract should be a new targeted campaign under an agreed working title and involve photography and videography at each event for future use on the Town/Parish websites.

Although the main target for this activity will be engagement with the businesses and local residents, they will, by their very nature attract outside interest and can be used as a platform to escalate the opportunity to drive additional visitors in the future.