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Official procurement procedure

Visitor Economy-Marketing Assets and Campaigns

Advertising and marketing services
Business services: law
marketing
+6 more
West Midlands (UKG3)
Published value
Not published
Submission deadline Not published
Lots published3
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: West Midlands Growth Company: "Visitor Economy-Marketing Assets and Campaigns". Published status: complete. Published value: Value not published. 3 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityWest Midlands Growth CompanyScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: West Midlands Growth Company
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for West Midlands Growth Company. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
13.3Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 3 active published awards; 3 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityWest Midlands Growth Company
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published3 Apr 2024, 16:50 BST
Last source update3 Apr 2024, 16:50 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Business services: law, marketing, consulting, recruitment, printing and security, Direct marketing services, Marketing management consultancy services, Marketing services
Delivery area
West Midlands (UKG3)
OCIDocds-h6vhtk-04349a
What is being bought
On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile and reputation of the region• Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets.
What changed
From the official release history
  1. tender value changed
    3 Apr 2024, 16:50 BST
  2. Status changed to complete
    3 Apr 2024, 16:50 BST
  3. Official notice release published
    3 Apr 2024, 16:50 BST
  4. Submission deadline changed to published date
    3 Apr 2024, 16:50 BST
  5. Published value updated to £300,000
    25 Jan 2024, 15:12 GMT
  6. Status changed to active
    25 Jan 2024, 15:12 GMT
  7. Official notice release published
    25 Jan 2024, 15:12 GMT
  8. Submission deadline changed to 25 Feb 2024, 12:00 GMT
    25 Jan 2024, 15:12 GMT
  9. Buyer information updated
    25 Jan 2024, 15:12 GMT
Lots and requirements (3)
Published by the contracting authority
  • Lot 1 · #Lot 1 - Domestic Marketing Campaign
    Lot 1 - Domestic Marketing Campaign
    cancelled
    Published valueNot published
    On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #Lot 2 - International Marketing Campaign
    Lot 2 - International Marketing Campaign
    cancelled
    Published valueNot published
    On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #Lot 3 - Assets & Content
    Lot 3 - Assets & Content
    cancelled
    Published valueNot published
    On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    3 Apr 2024, 16:50 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Contract active
    Signed 3 Apr 2024, 00:00 BST · £104,835
  6. Contract active
    Signed 3 Apr 2024, 00:00 BST · £150,000
  7. Contract active
    Signed 3 Apr 2024, 00:00 BST · £39,400
Commercial outcome and competition
Awards
Digitronix Ltd
Not published · Not published · active
BBC Global News Ltd
Not published · Not published · active
Zedmill Ltd
Not published · Not published · active
Contracts
Domestic Marketing Campaign
£104,835 · signed 3 Apr 2024, 00:00 BST · active
International Marketing Campaign
£150,000 · signed 3 Apr 2024, 00:00 BST · active
Assets and Content
£39,400 · signed 3 Apr 2024, 00:00 BST · active
Bid statistics
bids: 15
bids: 13
bids: 12
electronicBids: 12
electronicBids: 13
electronicBids: 15
foreignBidsFromEU: 0
foreignBidsFromEU: 0
foreignBidsFromEU: 0
foreignBidsFromNonEU: 0
foreignBidsFromNonEU: 0
foreignBidsFromNonEU: 0
smeBids: 0
smeBids: 0
smeBids: 0
Buyer and organisations in this procedure

West Midlands Growth Company

Contracting authority GB-FTS-103455
View buyer profile

  • West Midlands Growth Company
    buyer

    he Colemore Building, 20 Colemore Circus Queensway, Birmingham. B4 6AT., Birmingham, UKG3, B4 6AT
    zoe.middleton@wmgrowth.com

  • BBC Global News Ltd
    supplier

    London, UKI

  • Digitronix Ltd
    supplier

    Leeds, UKE

  • West Midlands Growth Company Leadership Team
    reviewBody

    Birmingham

  • Zedmill Ltd
    supplier

    Birmingham, UKG
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published