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Official procurement procedure
Visit Britain USA Co-op Campaign
Direct marketing services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: WEST MIDLANDS GROWTH COMPANY LIMITED: "Visit Britain USA Co-op Campaign". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | WEST MIDLANDS GROWTH COMPANY LIMITED | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: WEST MIDLANDS GROWTH COMPANY LIMITED
Market Analytics
Derived from OCDS awards & bid statistics
Published history for WEST MIDLANDS GROWTH COMPANY LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Competition Density
1Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 38 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityWEST MIDLANDS GROWTH COMPANY LIMITED | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published6 Mar 2023, 11:31 GMT | Last source update6 Mar 2023, 11:31 GMT | Recurring procurementNot published |
ClassificationDirect marketing services | ||
Delivery area | ||
OCIDocds-h6vhtk-03ae4a | ||
What is being bought
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (£38,168) from WMGC, the West Midlands can launch a co-op campaign with VB (after Visit Britain's first phase is complete) that is already talking to an engaged and interested audience in the USA, highlighting our regional strengths, with a CTA to visit.
What changed
From the official release history
- Status changed to complete
6 Mar 2023, 11:31 GMT - Official notice release published
6 Mar 2023, 11:31 GMT - Buyer information updated
6 Mar 2023, 11:31 GMT
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedVisitBritain are working with marketing agency and media buyers MMGY Global as the sole provider for this campaign. An opportunity to be part of VisitBritain's multi-million pound US international campaign (the wider halo campaign is £3M plus) We will showcase our regional products / experiences / destinations to an audience who are engaged with Britain and convert that sale. We will capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit Britain and the West Midlands amongst travel intenders. 1. Distribution of ad assets & campaign management 2. Digital activity using the following channels: a. Prospecting using a Lightbox Unit b. Retargeting Activity using Display Ads 3. Management of all campaign engager web data 4. Ad serving, tracking and optimising campaign performance based on click-through and interactionContract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
6 Mar 2023, 11:31 GMT - Award active
Not published · Not published - Contract active
Signed 22 Feb 2023, 00:00 GMT · £38,168
Commercial outcome and competition
Awards MMGY Global Not published · Not published · active |
Contracts Visit Britain USA Co-op Campaign £38,168 · signed 22 Feb 2023, 00:00 GMT · active |
Bid statistics bids: 1 (lot 1) |
Buyer and organisations in this procedure
WEST MIDLANDS GROWTH COMPANY LIMITED
Contracting authority GB-COH-01631329Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published
Planning and rationale
Planning budgetNot published |
No-engagement rationaleNot published |
Procedure rationaleMMGY Global are the sole providers of this campaign, due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used.
Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement. |