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AwardedFind a Tender · award

UK Consumer Segmentation Research

Buyer: VisitScotland →

BuyerVisitScotland
StatusAwarded
Deadline5 Dec 2025
Value£120,000
Published10 Jul 2026

What is being bought

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

Delivery location

UKM

Categories

Research and development services and related consultancy services 73000000Research services 73110000Research and development services and related consultancy services 73000000

Lot details

Lot 1

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Statuscancelled

Award criteria
Understanding of the requirement — 15
Overall Research approach and methodology — 25
Innovation and creativity of approach — 15
Applied experience/knowledge of project team — 5
price — 40

What is included

ItemCategoryQuantity
1Research and development services and related consultancy services, Research servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 73. The category anchor is Research and development services and related consultancy services (73000000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 731,5243 median · 49.2 average (417 of 1,524 with a bid count)3 average (474 of 1,524 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UKM715 median · 11.6 average (47 of 71 with a bid count)2.4 average (48 of 71 with named award suppliers)Not published
Similar published value (0.5×–2×)2225 median · 5 average (3 of 222 with a bid count)1 average (3 of 222 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

065268-2026-VSEH25029-1

Statusactive
Value£104,640

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05d9e2
Latest release ID065268-2026
Latest release timestampFri Jul 10 2026 14:12:20 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
10 Jul 2026award, contract065268-2026
4 Nov 2025tender070834-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
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  ],
  "bids": {
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        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 8,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 0,
        "measure": "foreignBidsFromEU",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 9,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
        "id": "5",
        "value": 9,
        "measure": "electronicBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-10T15:12:20+01:00",
  "ocid": "ocds-h6vhtk-05d9e2",
  "buyer": {
    "id": "GB-FTS-101342",
    "name": "VisitScotland"
  },
  "links": [
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    }
  ],
  "awards": [
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      "status": "active",
      "suppliers": [
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          "id": "GB-FTS-184566",
          "name": "Decision House"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "VSEH25029",
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        "status": "cancelled",
        "options": {
          "description": "With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender"
        },
        "hasOptions": true,
        "description": "The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Understanding of the requirement",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Overall Research approach and methodology",
              "type": "quality",
              "description": "25"
            },
            {
              "name": "Innovation and creativity of approach",
              "type": "quality",
              "description": "15"
            },
            {
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              "description": "5"
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    "classification": {
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      "description": "Research and development services and related consultancy services"
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    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
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      "id": "GB-FTS-101342",
      "name": "VisitScotland",
      "roles": [
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      "address": {
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        "locality": "Edinburgh",
        "postalCode": "EH8 8BG",
        "countryName": "United Kingdom",
        "streetAddress": "Waverley Court, 4 East Market Street"
      },
      "details": {
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          {
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            "description": "Tourism NDPB"
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            "description": "Tourism NDBP"
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        "countryName": "United Kingdom",
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      },
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        "countryName": "United Kingdom",
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  "language": "en",
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        "amount": 104640,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "065268-2026-VSEH25029-1",
      "dateSigned": "2026-02-04T00:00:00Z"
    }
  ],
  "description": "Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)\nAny contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.\nQuestion 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will\nbe requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.\n(SC Ref:837172)",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
10 Jul 2026 · 065268-2026 · award, contract
{
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  "tag": [
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    "contract"
  ],
  "bids": {
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        "relatedLot": "1"
      },
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        "id": "2",
        "value": 8,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 0,
        "measure": "foreignBidsFromEU",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 9,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
        "id": "5",
        "value": 9,
        "measure": "electronicBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-10T15:12:20+01:00",
  "ocid": "ocds-h6vhtk-05d9e2",
  "buyer": {
    "id": "GB-FTS-101342",
    "name": "VisitScotland"
  },
  "links": [
    {
      "rel": "canonical",
      "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000814769"
    }
  ],
  "awards": [
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      "id": "065268-2026-VSEH25029-1",
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      "suppliers": [
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          "name": "Decision House"
        }
      ],
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    }
  ],
  "tender": {
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        "options": {
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        },
        "hasOptions": true,
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        "awardCriteria": {
          "criteria": [
            {
              "name": "Understanding of the requirement",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Overall Research approach and methodology",
              "type": "quality",
              "description": "25"
            },
            {
              "name": "Innovation and creativity of approach",
              "type": "quality",
              "description": "15"
            },
            {
              "name": "Applied experience/knowledge of project team",
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        ],
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            "description": "Research services"
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    ],
    "title": "UK Consumer Segmentation Research",
    "status": "complete",
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    "classification": {
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      "description": "Research and development services and related consultancy services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
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        "locality": "Edinburgh",
        "postalCode": "EH8 8BG",
        "countryName": "United Kingdom",
        "streetAddress": "Waverley Court, 4 East Market Street"
      },
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        "classifications": [
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            "scheme": "TED_CA_TYPE",
            "description": "Tourism NDPB"
          },
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            "scheme": "COFOG",
            "description": "Tourism NDBP"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitScotland"
      },
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        "email": "augustine.toppo@visitscotland.com",
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    {
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      },
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      ],
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        "postalCode": "EH1 1LB",
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      },
      "identifier": {
        "legalName": "Sheriff Court (Edinburgh)"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "065268-2026-VSEH25029-1",
      "value": {
        "amount": 104640,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "065268-2026-VSEH25029-1",
      "dateSigned": "2026-02-04T00:00:00Z"
    }
  ],
  "description": "Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)\nAny contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.\nQuestion 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will\nbe requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.\n(SC Ref:837172)",
  "initiationType": "tender"
}
4 Nov 2025 · 070834-2025 · tender
{
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    "tender"
  ],
  "date": "2025-11-04T13:12:22Z",
  "ocid": "ocds-h6vhtk-05d9e2",
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          "description": "With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender"
        },
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        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.",
        "awardCriteria": {
          "criteria": [
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              "type": "quality",
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              "description": "25"
            },
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              "description": "15"
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              "name": "Applied experience/knowledge of project team",
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            },
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            }
          ]
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        },
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        }
      }
    ],
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        "relatedLot": "1",
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        },
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        ],
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    "tenderPeriod": {
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    },
    "communication": {
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    "contractTerms": {
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    },
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    },
    "submissionTerms": {
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      ],
      "bidValidityPeriod": {
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      }
    },
    "submissionMethod": [
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    ],
    "otherRequirements": {
      "requiresStaffNamesAndQualifications": true
    },
    "procurementMethod": "open",
    "selectionCriteria": {
      "criteria": [
        {
          "type": "economic",
          "appliesTo": [
            "supplier"
          ],
          "description": "VS may seek a Parent Company Guarantee if available.\n-\nVS may carry out independent Financial Credit checks on your organisation. The checks undertaken shall provide VS with information on your organisation’s risk rating.\nIt shall be at VS discretion whether we deem the risk to be unacceptable and therefore may exclude your organisation from being taken any further in the Procurement process.\nVS also reserve the right to request further information, if no information can be found within the Credit rating system, or the information is incomplete.\n-\nSPD Question 4B.5.1 – It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below:\nEmployer’s (Compulsory) Liability Insurance in accordance with any legal obligation for the time being in force = 5,000,000(GBP), for any one incident and unlimited in total.\nPublic Liability Insurance = 2,000,000(GBP) for any one incident and unlimited in total\nProfessional Liability Insurance=5,000,000(GBP) for any one incident and unlimited in total\nPlease add details of any other relevant insurance policies you may have, along with the level of cover held."
        }
      ]
    },
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "http://www.publiccontractsscotland.gov.uk",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-101342",
      "name": "VisitScotland",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "Edinburgh",
        "postalCode": "EH8 8BG",
        "countryName": "United Kingdom",
        "streetAddress": "Waverley Court, 4 East Market Street"
      },
      "details": {
        "url": "http://www.visitscotland.org",
        "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitScotland"
      },
      "contactPoint": {
        "url": "http://www.publiccontractsscotland.gov.uk",
        "email": "augustine.toppo@visitscotland.com",
        "telephone": "+44 1314722222"
      }
    },
    {
      "id": "GB-FTS-151015",
      "name": "Sheriff Court (Edinburgh)",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Edinburgh",
        "postalCode": "EH1 1LB",
        "countryName": "United Kingdom",
        "streetAddress": "27 Chambers Street"
      },
      "identifier": {
        "legalName": "Sheriff Court (Edinburgh)"
      }
    }
  ],
  "language": "en",
  "description": "Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar)\nAny contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation.\nQuestion 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will\nbe requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract.\nNOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=814769.\nThe buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.\nSuppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.\n(SC Ref:814769)\nDownload the ESPD document here: https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=814769",
  "initiationType": "tender"
}