Find a TenderAwarded
Published 4 Nov 2025, 13:12 GMT

Official UK procurement notice

UK Consumer Segmentation Research

Official notice

Authority: VisitScotland

ServicesOpen procedureSME suitable
Published estimate£120,000exc. VAT12.8% below published estimate
Submissions closed 5 Dec 2025awarded 4 Feb 2026
Awarded to Decision House

What is being bought

Published requirement description

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

CPV: Research and development services and related consultancy services · Research services

The lotProcurement structure

single lot · value published
Lot #1The overall aim of this research is to update the domestic segmentation model for…AwardedRenewalPublished value£120,000

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Delivery: Scotland · Edinburgh
Extensions: With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender · With an option to extend for a further 3 months, if required, which is to be agreed at the time of awardVariant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (5)
  • Understanding of the requirement: 15%
  • Overall Research approach and methodology: 25%
  • Innovation and creativity of approach: 15%
  • Applied experience/knowledge of project team: 5%
  • price: 40%
Published award criteria (5)
  • Understanding of the requirement: 15
  • Overall Research approach and methodology: 25
  • Innovation and creativity of approach: 15
  • Applied experience/knowledge of project team: 5
  • Price: 40
Conditions of participation1
  • Economic & financial standing

    VS may seek a Parent Company Guarantee if available.

    -

    VS may carry out independent Financial Credit checks on your organisation. The checks undertaken shall provide VS with information on your organisation’s risk rating.

    It shall be at VS discretion whether we deem the risk to be unacceptable and therefore may exclude your organisation from being taken any further in the Procurement process.

    VS also reserve the right to request further information, if no information can be found within the Credit rating system, or the information is incomplete.

    -

    SPD Question 4B.5.1 – It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below:

    Employer’s (Compulsory) Liability Insurance in accordance with any legal obligation for the time being in force = 5,000,000(GBP), for any one incident and unlimited in total.

    Public Liability Insurance = 2,000,000(GBP) for any one incident and unlimited in total

    Professional Liability Insurance=5,000,000(GBP) for any one incident and unlimited in total

    Please add details of any other relevant insurance policies you may have, along with the level of cover held.

Staff
Names and qualifications of delivery staff must be submitted
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
4 Nov 2025, 13:12 GMT
Last source update
10 Jul 2026, 15:12 BST
Award evaluation window
5 Dec 2025 – …
Authority reference
VSEH25029
FTS notice number
2026/S 000-065268
Classification (CPV)
Research and development services and related consultancy servicesResearch services
Delivery area
Scotland (UKM)
Official registry OCID
ocds-h6vhtk-05d9e2 Find a Tender
Contract terms
Electronic trading
electronic payment

Publisher note: Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar) Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation. Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract. (SC Ref:837172)

How it was run

Official notice
Run through: Public Contracts Scotland · Who buys & how to bid on PCS
Supplier login requiredLanguage: EN
Access & registration note: Free single registration for Scotland; PCS-Tender (Jaggaer) for full bidding

Tender documents are also served through a separate tool: http://www.publiccontractsscotland.gov.uk ↗

Submission deadline
5 Dec 2025, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bid validity
180 days from the deadline
Bids opened
5 Dec 2025, 13:30 GMT
Detailed submission instructions & authority contactsFrom official release

Timeline

5 Dec 2025 → 10 Jul 2026 · 3 dates
  1. Submission deadline319 days ago
    5 Dec 2025, 12:00 GMT
  2. Bids opened319 days ago
    5 Dec 2025, 13:30 GMT
  3. Notice published102 days ago
    10 Jul 2026, 15:12 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    10 Jul 2026, 15:12 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £104,6401 contract exc. VAT
Bids received 98 from SMEs
Contracts signed 1latest 4 Feb 2026
Awarded toValueDateStatus
Decision HouseSME£104,640 †—Awarded

Contracts

  • Contract 065268-2026-VSEH25029-1 · Decision HouseSME

    Signed
    4 Feb 2026
    Value
    £104,640
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
9bids · 9 electronic · 9 from abroad8——

Contracting authority & participating public bodies

VisitScotland

Contracting authorityTourism NDPBTourism NDBP Waverley Court, 4 East Market Street, Edinburgh, UK, EH8 8BGContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • Sheriff Court (Edinburgh)Review body Edinburgh

Bidders & participating suppliers

1 commercial party on the notice
  • Decision HouseAwarded supplier 9 Hampden Road, High Wycombe, South East, HP13 6SZContact phone

Official documents & specifications (1)

Official links; attachments are not copied

Tender pack and attachments

  • Technical selection criteriatenderTechnical selection criteria