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The Provision of Search Engine Optimisation (SEO) Agency Services

IT services: consulting
software development
Internet and support
Scotland (UKM75)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Heriot-Watt University: "The Provision of Search Engine Optimisation (SEO) Agency Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityHeriot-Watt UniversityScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Heriot-Watt University
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Heriot-Watt University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.7Bids / Report
51.9% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 57 active published awards; 54 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityHeriot-Watt University
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published7 Feb 2023, 11:21 GMT
Last source update7 Feb 2023, 11:21 GMT
Recurring procurementNot published
ClassificationIT services: consulting, software development, Internet and support
Delivery area
Scotland (UKM75)
OCIDocds-h6vhtk-03a368
What is being bought
The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.
What changed
From the official release history
  1. Status changed to complete
    7 Feb 2023, 11:21 GMT
  2. Official notice release published
    7 Feb 2023, 11:21 GMT
  3. Buyer information updated
    7 Feb 2023, 11:21 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    7 Feb 2023, 11:21 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 30 Jan 2023, 00:00 GMT · £400,000
Commercial outcome and competition
Awards
The SEO Works LTD
Not published · Not published · active
Contracts
Contract
£400,000 · signed 30 Jan 2023, 00:00 GMT · active
Bid statistics
bids: 3 (lot 1)
electronicBids: 3 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 3 (lot 1)
Buyer and organisations in this procedure

Heriot-Watt University

Contracting authority GB-FTS-4010
View buyer profile

  • Heriot-Watt University
    buyer
    centralPurchasingBody

    Moyen House, Research Park North, Heriot-Watt University, Riccarton, Edinburgh, UKM75, EH14 4AP
    charyleen.emslie@hw.ac.uk

  • Sherriff Court House
    reviewBody

    Edinburgh

  • The SEO Works LTD
    supplier

    Floor 3, Fountain Precinct, Balm Green,, Sheffield, UKE3, S1 2JA
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published