Official UK procurement notice
The Provision of Search Engine Optimisation (SEO) Agency Services
Authority: Heriot-Watt University (Education)
What is being bought
Published requirement descriptionThe University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.
CPV: IT services: consulting, software development, Internet and support
The lotProcurement structure
single lot · no lot value publishedLot #13The University is seeking an agency for SEO and Content Strategy that will cover all…Awarded
3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical: 75%
- Commercial: 25%
Published award criteria (2)
- Technical: 75
- Commercial: 25
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 7 Feb 2023, 11:21 GMT
- Last source update
- 7 Feb 2023, 11:21 GMT
- Authority reference
HWU-UK-2122-111- FTS notice number
2023/S 000-003682- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03a368Find a Tender
Publisher note: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored. Form of Tender Bona Fide Tender Freedom of Information Supply Chain Code of Conduct The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015. The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing. Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are required from each of those other parties relied on. Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate SPD(s). The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928. (SC Ref:721796)
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| The SEO Works LTDSME | £400,000 † | — | Awarded |
Contracts
Contract 003682-2023-HWU-UK-2122-111-1 · The SEO Works LTDSME
- Signed
- 30 Jan 2023
- Value
- £400,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 3bids · 3 electronic | 3 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Sherriff Court HouseReview body
Bidders & participating suppliers
1 commercial party on the notice- The SEO Works LTDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.