Official UK procurement notice
The Provision of Search Engine Optimisation (SEO) Agency Services
Authority: Heriot-Watt University (Education)
The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate. 3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
What is being bought
Published requirement descriptionThe University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.
CPV: IT services: consulting, software development, Internet and support
The lotProcurement structure
single lot · no lot value publishedLot #13The University is seeking an agency for SEO and Content Strategy that will cover all…Renewal
3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical: 75%
- Commercial: 25%
Published award criteria (2)
- Technical: 75
- Commercial: 25
- Economic & financial standing
Bidders will be required to have a minimum “general” yearly turnover of the amount listed below, for the last 2 years. Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up/started trading.
The Successful Contractor will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing.
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the types and levels of insurance listed below.
Bidders also must confirm they can provide the following supporting evidence at point of award
Minimum: Turnover Requirements Bidders will be required to have a minimum “general” yearly turnover of 1,400,000 GBP for the last 2 years. Insurance Requirements It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the … - Technical & professional ability
Please refer to these statements when completing Section 4C of the SPD.
4C.1.2. Bidders will be required to provide relevant examples of services carried out in the past three years that demonstrate that they have the relevant experience to deliver the service as described in part II.2.4 of the Contract Notice.
Examples should include the following:
- Project name
- Project value
- Project description
- Personnel involved
- Project Successes/Problems
- Client Referee
Four relevant examples are requested to be submitted.
Each example must not exceed 800 words and two A4 pages.
As stated above in ‘2. Selection Stage Evaluation Criteria & Guidance’, each example will be assessed with a weighting of 25% per example provided
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 28 Jul 2022, 14:02 BST
- Last source update
- 28 Jul 2022, 14:02 BST
- Authority reference
HWU-UK-2122-111- FTS notice number
2022/S 000-020630- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0356f1Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored. Form of Tender Bona Fide Tender Freedom of Information Supply Chain Code of Conduct The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015. The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor’s economic and financial standing. Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are required from each of those other parties relied on. Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate SPD(s). The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928. The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 21889. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:701659)
How it was run
Official notice- Submission deadline
- 31 Aug 2022, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
Timeline
28 Jul 2022 → 12 Sept 2022 · 3 dates- Notice published28 Jul 2022, 14:02 BST
- Submission deadline31 Aug 2022, 12:00 BST
- Invitations to tender expected12 Sept 2022, 00:00 BST
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Sherriff Court HouseReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.