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Published 5 May 2021, 17:27 BST

Official UK procurement notice

The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021

Official notice

Authority: OPEN UNIVERSITY(THE) (Education)

ServicesRestricted procedure
Sectors: Business Services & Consultancy (79) Delivery: South East (UKJ12)
Published value£900,000published on the single lot · exc. VAT
Submissions closed 7 Jun 2021

What is being bought

Published requirement description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.

CPV: Marketing services

The lotProcurement structure

single lot · value published
Lot #1The Provision of Digital Customer Experience and Optimisation Design Services The Open…RenewalPublished value£900,000

The Provision of Digital Customer Experience and Optimisation Design Services The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. The contract is for an initial period of 2 years and may be extended by the OU for 2 further periods up to a maximum of 4 years in total at its discretion.Summary of Key Requirements Analysis Journey Mapping Journey Design Digital Maturity Design Standards CRM Optimisation CRO Optimisation SEO and Content Optimisation

Delivery: South East
Extensions: The contract is for an initial period of 2 years and may be extended by the OU for 2 further 12 month periods up to a maximum of 4 years in total at its discretion.Second stage: up to 5 candidates invited to tenderVariant bids: not allowed

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
5 May 2021, 17:27 BST
Last source update
5 May 2021, 17:27 BST
Authority reference
OUPA10667
FTS notice number
2021/S 000-009747
Classification (CPV)
Marketing services
Delivery area
South East (UKJ12)
Official registry OCID
ocds-h6vhtk-02ad84 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

How it was run

Official notice
Submission deadline
7 Jun 2021, 12:00 BST
Submission channel
{"written"}
Accepted languages
en

Timeline

5 May 2021 → 24 Jun 2021 · 3 dates
  1. Notice published
    5 May 2021, 17:27 BST
  2. Submission deadline
    7 Jun 2021, 12:00 BST
  3. Invitations to tender expected
    24 Jun 2021, 00:00 BST

Contracting authority & participating public bodies

The Open University

Contracting authorityEducationBody governed by public lawEducation Procurement Services, Walton Hall,, Milton Keynes, South East, MK7 6BPContact name, email, phone Published organisation website ↗

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria