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The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021

Marketing services
South East (UKJ12)
Published value
Not published
Submission deadline 7 Jun 2021, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: The Open University: "The Provision of Digital Customer Experience and Optimisation Design Services/Res/PRO/2021". Published status: active. Published value: Value not published. 1 published lot. Recorded submission deadline: 7 Jun 2021, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityThe Open UniversityScope & CategoriesNot publishedSubmission Window
Closed
7 Jun 2021, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: The Open University
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for The Open University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
11.3Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityThe Open University
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published5 May 2021, 17:27 BST
Last source update5 May 2021, 17:27 BST
Recurring procurementNo
ClassificationMarketing services
Delivery area
South East (UKJ12)
OCIDocds-h6vhtk-02ad84
What is being bought
The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.
What changed
From the official release history
  1. Status changed to active
    5 May 2021, 17:27 BST
  2. Official notice release published
    5 May 2021, 17:27 BST
  3. Submission deadline changed to 7 Jun 2021, 12:00 BST
    5 May 2021, 17:27 BST
  4. Buyer information updated
    5 May 2021, 17:27 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published value£900,000
    The Provision of Digital Customer Experience and Optimisation Design Services The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. The contract is for an initial period of 2 years and may be extended by the OU for 2 further periods up to a maximum of 4 years in total at its discretion.Summary of Key Requirements Analysis Journey Mapping Journey Design Digital Maturity Design Standards CRM Optimisation CRO Optimisation SEO and Content Optimisation
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    5 May 2021, 17:27 BST
  2. Submission deadline
    7 Jun 2021, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

The Open University

Contracting authority GB-FTS-12601
View buyer profile

  • The Open University
    buyer

    Procurement Services, Walton Hall,, Milton Keynes, UKJ12, MK7 6BP
    finance-tenders@open.ac.uk
    +44 1908274066
    Published organisation website

  • The Open University
    reviewContactPoint

    Walton hall, Milton Keynes, MK7 6AA

  • The Open University
    mediationBody
    reviewBody

    Walton Hall, Milton Keynes, MK7 6AA
Documents (2)
Official links; attachments are not copied

  • economicSelectionCriteria

    tender
    economicSelectionCriteria

  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published