Official UK procurement notice
TFL 96033 - TfL Brand Licensing & Development
Authority: Transport for London (Public body)
What is being bought
Published requirement descriptionThis is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from £7,875,562 to £15,000,000.
Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively).
The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.
CPV: Advertising and marketing services · Marketing management consultancy services · Marketing services · Promotional services
The lotProcurement structure
single lot · no lot value publishedLot #1This is for the delivery of Transport Trading Limited's Brand Licensing and…AwardedRenewal
This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively).
The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme.
A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too. Additional information: The ITT stage was weighted Technical 70% and Commercial 30%.
Stage 2 was weighted the following:
Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical assessment: 60%
- price: 40%
Published award criteria (2)
- Technical assessment: 60
- Price: 40
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 13 Oct 2022, 16:56 BST
- Last source update
- 8 Mar 2023, 10:41 GMT
- Award evaluation window
- 5 Dec 2022 – …
- Authority reference
DN615276- FTS notice number
2023/S 000-006700- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-037592Find a Tender
How it was run
Official notice- Submission deadline
- 5 Dec 2022, 12:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bids opened
- 5 Dec 2022, 12:00 GMT
Timeline
26 Oct 2022 → 8 Mar 2023 · 4 dates- Next notice expected26 Oct 2022, 00:00 BST
- Submission deadline5 Dec 2022, 12:00 GMT
- Bids opened5 Dec 2022, 12:00 GMT
- Notice published8 Mar 2023, 10:41 GMT
Notice history
4 events · 5 releases on Find a Tender · since 26 Oct 2022- Status changed to active26 Oct 2022, 16:14 BST
- Procurement method changed26 Oct 2022, 16:14 BST
- Deadline published: 5 Dec 2022, 12:00 GMT26 Oct 2022, 16:14 BST
- Status changed to complete8 Mar 2023, 10:41 GMT
Published amendments (2 · 0 deadline changes)
| When | What | Before | After | Shift |
|---|---|---|---|---|
| — | Text• Recent high profile brand collaborations have included Adidas and Kurt Geiger · II.2.4 | — | — | |
| — | TextBulletpoint 2 · 11.1.4 | Recent high profile brand collaborations have included Adidas and The London Sock Exchange | Recent high profile brand collaborations have included Kurt Geiger and The London Sock Exchange |
Removed the brand names
1 amendment published without a description.
Routine re-releases (5)
- 2022-10: 2 releases · 13 Oct 2022, 14 Oct 2022
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| International Management Group (UK) Limited | — | — | Awarded |
Contracts
TFL 96033 - TfL Brand Licensing & Development · International Management Group (UK) Limited
- Signed
- 9 Feb 2023
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| This is for the delivery of Transport Trading Limited's Brand Licensing and… | 3bids | — | — | £7,875,562 – £15,000,000 |
| Whole notice | — | — | — | £7,875,562 – £15,000,000 |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- International Management GroupAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.