Tender for the Provision of Media Buying & Paid Social Media Services

S4C requires the successful tenderer to:

• work as strategic partner with the S4C marketing team to create and execute a strategic media plan (including a social media plan for S4C dovetailing into the broader media campaign)
• maximise S4C resources and deliver its core objectives of attracting audiences, current and new, to the channel and S4C content across all relevant platforms in keeping with S4C’s audience strategy and priorities;
• develop a media and social media buying strategy for the duration of the contract as outlined in the tender, taking into consideration the goals, budgets, timing, audience reach, frequency, costs, and evaluation measurements set by S4C for the campaign;
• have a detailed understanding of all UK media and social media channels and their value to S4C, underpinned with extensive media research understanding the nuance of Welsh language broadcasting and more generally up-to-date audience behaviours for content consumption in Wales and beyond;
• have an in-depth understanding of the media and culture and social media landscape in Wales and beyond and in particular the viewing habits of the Welsh language audience at whatever point they are with their linguistic ability;
• plan, advise and manage media campaigns both for long term brand campaigns and for individual projects briefed by S4C across any and all media including but not limited to outdoor, radio, television, press, ambient and digital (excluding social ads);
• plan, advise and manage social media adverts for projects briefed by S4C (approximately 3 payable campaigns per month) across any and all social media including planning, budget allocation, asset creation and fulfilment of ads;
• negotiate favourable rates with media owners and present a campaign plan with costs for approval by S4C;
• be able to respond flexibly to short lead times and booking requests;
• be responsible and accountable for clear communication of correct specifications and delivery requirements between the media owners and S4C staff;
• weekly tracking performance and ‘end of’ campaign reporting, including social media reporting to produce both weekly and long term reporting;
• keep S4C abreast of new media developments and promotion opportunities in Wales and trends within the digital media;
• undertake all necessary script/music clearance for content to be used by the media owners;
• offer advice on best practice and utilise research insight and data (both S4C data and market data) to underpin the media and digital marketing strategy and how this will inform the consideration set for our campaigns;
• attend meetings virtually or at S4C offices as required; and
• work in a collaborative and complementary way with the S4C in-house campaigns team especially in relation to media planning, digital and in-house projects (where relevant) and with the Brand & Creative team in relation to asset creation.