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Official procurement procedure

TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign

Advertising consultancy services
Marketing management consultancy services
Marketing services
UK
Published value
£300,000
Submission deadline 8 Aug 2024, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: National Employment Savings Trust (NEST) : "TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign". Published status: active. Published value: £300,000. 1 published lot. Recorded submission deadline: 8 Aug 2024, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityNational Employment Savings Trust (NEST) Scope & CategoriesNot publishedSubmission Window
Closed
8 Aug 2024, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£300,000
Bidder Intelligence · Authority Profile: National Employment Savings Trust (NEST) 
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for National Employment Savings Trust (NEST) . These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
7.6Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 16 active published awards; 16 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityNational Employment Savings Trust (NEST) 
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published9 Jul 2024, 17:54 BST
Last source update9 Jul 2024, 17:54 BST
Recurring procurementNo
ClassificationAdvertising consultancy services, Marketing management consultancy services, Marketing services
Delivery area
UK
OCIDocds-h6vhtk-047c13
What is being bought
By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest. One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test and are seeking a supplier to work us on this
What changed
From the official release history
  1. Published value updated to £300,000
    9 Jul 2024, 17:54 BST
  2. Status changed to active
    9 Jul 2024, 17:54 BST
  3. Official notice release published
    9 Jul 2024, 17:54 BST
  4. Submission deadline changed to 8 Aug 2024, 12:00 BST
    9 Jul 2024, 17:54 BST
  5. Buyer information updated
    9 Jul 2024, 17:54 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published value£300,000
    : The primary objective of this campaign is to encourage disengaged Nest members to log into their Nest account. This would be reflected with an increase in members activating their accounts and/or logging in. Target audience Campaign goal Members who haven’t activated their online account Account activation (log in for the first time) Members who haven’t visited the Nest website and haven't logged into their account for over 12 months Account log in As these would be transactional and straight-forward methods of measuring the campaign’s success, how we evidence other forms of engagement is to be suggested by the appointed agency -
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    9 Jul 2024, 17:54 BST
  2. Submission deadline
    8 Aug 2024, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

National Employment Savings Trust (NEST) 

Contracting authority GB-FTS-4649
View buyer profile
Documents (2)
Official links; attachments are not copied

  • economicSelectionCriteria

    tender
    economicSelectionCriteria

  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published