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Find a TenderAwardedContract details notice
Published 25 Jun 2026, 12:19 BST

Official UK procurement notice

Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

Official notice

Authority: City & County of Swansea (Local council)

ServicesBelow threshold - open competitionBelow thresholdSME suitableVCSE suitable
Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL18)
Published estimate£35,000£42,000 inc. VAT0.3% below published estimate
Submissions closed 21 Jul 2026awarded 13 Aug 2026
Awarded to THE MEDIA ANGEL (UK) LTD
Contract term 8 moends 31 Mar 2027 · starts 30 Jul 2026

What is being bought

Published requirement description

There are two key strands to this year’s campaign as outlined below:The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign.

CPV: Advertising campaign services

The lotProcurement structure

single lot · value published
Lot #1Awarded 8 moSMEVCSEPublished value£35,000
Contract period: 30 Jul 2026 – 31 Mar 2027 (8 mo)Value: £35,000 exc. VAT · £42,000 inc. VAT
Delivery: WalesEligibility: SME eligibleVCSE eligible
79341400 Advertising campaign services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published award criteria (2)
  • Quality: Previous experience and contract examples 10% Campaign Plan 30% Campaign Creative 20% Campaign Targets and Reporting 15% Added value and Account Team Credentials 5%
  • Price: Price Schedule
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
25 Jun 2026, 12:19 BST
Last source update
13 Aug 2026, 10:30 BST
Authority reference
CCS-26-001
FTS notice number
2026/S 000-059812
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising campaign services
Delivery area
Wales (UKL18)
Official registry OCID
ocds-h6vhtk-06bcff Find a Tender

How it was run

Official notice
Run through: Sell2Wales · Who buys & how to bid on Sell2Wales
Supplier login requiredElectronic submission allowed
Access & registration note: Free Wales registration; eTenderWales runs on Jaggaer
Submission deadline
21 Jul 2026, 12:00 BST
Clarification deadline
15 Jul 2026, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

etenderwales.ukp.app.jaggaer.com ↗

itt_125558

etenderwales.ukp.app.jaggaer.com/go/02435514019EFE7C8E47 ↗

Timeline

25 Jun 2026 → 13 Aug 2026 · 5 dates
  1. Tender notice published118 days ago
    25 Jun 2026, 12:19 BST
  2. Clarification questions by98 days ago
    15 Jul 2026, 12:00 BST
  3. Submission deadline92 days ago
    21 Jul 2026, 12:00 BST
  4. Contract starts83 days ago
    30 Jul 2026, 00:00 BST
  5. Latest notice published69 days ago
    13 Aug 2026, 10:30 BST

Notice history

3 events · 2 releases on Find a Tender · since 25 Jun 2026
  1. Tender notice published
    25 Jun 2026, 12:19 BST
    UK4
  2. Contract details notice published
    13 Aug 2026, 10:30 BST
    UK7
  3. Status changed to complete
    13 Aug 2026, 10:30 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £34,9001 contract exc. VAT
Contracts signed 1latest 13 Aug 2026
Awarded toValueDateStatus
THE MEDIA ANGEL (UK) LTDSME£34,900 †—Awarded

Contracts

  • Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27 · THE MEDIA ANGEL (UK) LTDSME

    Signed
    13 Aug 2026
    Value
    £34,900
    Period
    14 Aug 2026 – 31 Mar 2027
    Status
    active

Contracting authority & participating public bodies

City & County of Swansea

Contracting authorityPublic authority - sub-central governmentWelsh devolved regulations apply GB-PPON: PYYD-8699-BJGD Civic Centre, Swansea, Wales, SA1 3SNContact email

Bidders & participating suppliers

1 commercial party on the notice
  • THE MEDIA ANGEL (UK) LTDAwarded supplierGB-PPON: PBBY-7417-CRGV Avon House, Pod 4, Penarth, Wales, CF64 2EZContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender