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AwardedFind a Tender · award

Strategic Marketing and Communications

Buyer: University Of Edinburgh →

BuyerUniversity Of Edinburgh
StatusAwarded
DeadlineNot published
ValueValue not published
Published4 Nov 2025

What is being bought

The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

Delivery location

UKM75 · UKM75 · UKM75

Categories

Advertising and marketing services 79340000Advertising services 79341000Advertising consultancy services 79341100Advertising management services 79341200Advertising campaign services 79341400Public relations services 79416000Public relations management services 79416100Public relations consultancy services 79416200Marketing services 79342000

Lot details

Public Relations

This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.

Statuscancelled

Award criteria
Technical — 60
price — 40

Branding and Design

This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

Statuscancelled

Award criteria
Technical — 60
price — 40

Paid Digital Advertising and Digital Strategy

The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.

Statuscancelled

Award criteria
Technical — 60
price — 40

What is included

ItemCategoryQuantity
2Public relations services, Public relations management services, Public relations consultancy servicesNot published
3Advertising and marketing services, Advertising services, Advertising consultancy services, Advertising management services, Advertising campaign servicesNot published
1Advertising services, Advertising consultancy services, Advertising campaign services, Advertising and marketing services, Advertising management servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 795,2543 median · 32.6 average (1,610 of 5,254 with a bid count)2.9 average (1,804 of 5,254 with named award suppliers)Not published
Same buyer111 median · 6.7 average (9 of 11 with a bid count)1.7 average (9 of 11 with named award suppliers)Not published
Delivery region: UKM75504 median · 6.3 average (29 of 50 with a bid count)1.9 average (31 of 50 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Paid Digital Advertising and Digital Strategy

Statusunsuccessful

Public Relations

Statusactive
SupplierFrame

Contracts

Public Relations

Statusactive
Value£400,000

Branding and Design

Statusactive
Value£400,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-052782
Latest release ID070726-2025
Latest release timestampTue Nov 04 2025 10:27:42 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source3
Tender items in source3
Tender documents in source0
Awards in latest release3
Contracts in latest release2
Parties in latest release4

Notice history

DateEventReference
4 Nov 2025award, contract070726-2025
28 May 2025tender027943-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (2 releases)
4 Nov 2025 · 070726-2025 · award, contract
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    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process.\nBy securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-2023",
      "name": "University Of Edinburgh",
      "roles": [
        "buyer",
        "centralPurchasingBody"
      ],
      "address": {
        "region": "UKM75",
        "locality": "Edinburgh",
        "postalCode": "EH1 1HT",
        "countryName": "United Kingdom",
        "streetAddress": "Charles Stewart House, 9-16 Chambers Street"
      },
      "details": {
        "url": "http://www.ed.ac.uk",
        "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "University Of Edinburgh"
      },
      "contactPoint": {
        "name": "Elliot Freeman",
        "email": "Elliot.Freeman@ed.ac.uk",
        "telephone": "+44 1316502759"
      }
    },
    {
      "id": "GB-FTS-165591",
      "name": "Frame",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKM82",
        "locality": "Glasgow",
        "postalCode": "G51 1DZ",
        "countryName": "United Kingdom",
        "streetAddress": "Four Winds Pavilion, Pacific Quay"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Frame"
      },
      "contactPoint": {
        "telephone": "+44 1415595840"
      }
    },
    {
      "id": "GB-FTS-165592",
      "name": "We are SevenThree Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKM75",
        "locality": "Edinburgh",
        "postalCode": "EH2 2HN",
        "countryName": "United Kingdom",
        "streetAddress": "37 One George Street"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "We are SevenThree Ltd"
      },
      "contactPoint": {
        "telephone": "+44 7411987662"
      }
    },
    {
      "id": "GB-FTS-404",
      "name": "Edinburgh Sheriff Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Edinburgh",
        "postalCode": "EH1 1LB",
        "countryName": "United Kingdom",
        "streetAddress": "27 Chambers Street"
      },
      "identifier": {
        "legalName": "Edinburgh Sheriff Court"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "070726-2025-2",
      "title": "Public Relations",
      "value": {
        "amount": 400000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "070726-2025-2",
      "dateSigned": "2025-10-31T00:00:00Z"
    },
    {
      "id": "070726-2025-3",
      "title": "Branding and Design",
      "value": {
        "amount": 400000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "070726-2025-3",
      "dateSigned": "2025-10-31T00:00:00Z"
    }
  ],
  "description": "Lot 1 was cancelled as it was determined that the specification for this lot did not adequately capture the unique requirements of the University's Accommodation, Catering and Events department. Therefore, the decision was made to not progress this lot any further in this tender.\n(SC Ref:812513)",
  "initiationType": "tender"
}
28 May 2025 · 027943-2025 · tender
{
  "id": "027943-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-05-28T09:56:03+01:00",
  "ocid": "ocds-h6vhtk-052782",
  "buyer": {
    "id": "GB-FTS-2023",
    "name": "University Of Edinburgh"
  },
  "links": [
    {
      "rel": "canonical",
      "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000797930"
    }
  ],
  "tender": {
    "id": "EC1045",
    "lots": [
      {
        "id": "3",
        "title": "Branding and Design",
        "value": {
          "amount": 400000,
          "currency": "GBP"
        },
        "status": "active",
        "options": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "renewal": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "type": "quality",
              "description": "60"
            },
            {
              "type": "price",
              "description": "40"
            }
          ]
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      },
      {
        "id": "1",
        "title": "Paid Digital Advertising and Digital Strategy",
        "value": {
          "amount": 600000,
          "currency": "GBP"
        },
        "status": "active",
        "options": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "renewal": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "type": "quality",
              "description": "60"
            },
            {
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              "description": "40"
            }
          ]
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      },
      {
        "id": "2",
        "title": "Public Relations",
        "value": {
          "amount": 400000,
          "currency": "GBP"
        },
        "status": "active",
        "options": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "renewal": {
          "description": "The University will have the option to extend this contract by an additional period of 24-months."
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "type": "quality",
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            },
            {
              "type": "price",
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            }
          ]
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
      }
    ],
    "items": [
      {
        "id": "3",
        "relatedLot": "3",
        "deliveryAddresses": [
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            "region": "UKM75"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
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            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341100",
            "scheme": "CPV",
            "description": "Advertising consultancy services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      },
      {
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        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKM75"
          }
        ],
        "additionalClassifications": [
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            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341100",
            "scheme": "CPV",
            "description": "Advertising consultancy services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
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          }
        ]
      },
      {
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          }
        ],
        "additionalClassifications": [
          {
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            "scheme": "CPV",
            "description": "Public relations services"
          },
          {
            "id": "79416100",
            "scheme": "CPV",
            "description": "Public relations management services"
          },
          {
            "id": "79416200",
            "scheme": "CPV",
            "description": "Public relations consultancy services"
          }
        ]
      }
    ],
    "title": "Strategic Marketing and Communications",
    "value": {
      "amount": 1400000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "economic",
        "documentType": "economicSelectionCriteria"
      },
      {
        "id": "technical",
        "documentType": "technicalSelectionCriteria"
      }
    ],
    "bidOpening": {
      "date": "2025-07-01T12:00:00+01:00"
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "maximumLotsBidPerSupplier": null
    },
    "awardPeriod": {
      "startDate": "2025-07-01T12:00:00+01:00"
    },
    "description": "The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative aims to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.",
    "tenderPeriod": {
      "endDate": "2025-07-01T12:00:00+01:00"
    },
    "contractTerms": {
      "performanceTerms": "The SLA and KPIs applicable to this contract are detailed in the ITT for each lot.",
      "hasElectronicPayment": true,
      "hasElectronicOrdering": true,
      "electronicInvoicingPolicy": "allowed"
    },
    "hasRecurrence": false,
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "durationInDays": 120
      }
    },
    "submissionMethod": [
      "electronicSubmission"
    ],
    "otherRequirements": {
      "requiresStaffNamesAndQualifications": true
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html?VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8&VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-2023",
      "name": "University Of Edinburgh",
      "roles": [
        "buyer",
        "centralPurchasingBody"
      ],
      "address": {
        "region": "UKM75",
        "locality": "Edinburgh",
        "postalCode": "EH1 1HT",
        "countryName": "United Kingdom",
        "streetAddress": "Charles Stewart House, 9-16 Chambers Street"
      },
      "details": {
        "url": "http://www.ed.ac.uk",
        "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00107",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "University Of Edinburgh"
      },
      "contactPoint": {
        "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html?VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8&VISITORID=b00bf88c-8f28-485d-87cf-5a33b56e5fa8",
        "name": "Elliot Freeman",
        "email": "Elliot.Freeman@ed.ac.uk",
        "telephone": "+44 1316502759"
      }
    },
    {
      "id": "GB-FTS-404",
      "name": "Edinburgh Sheriff Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Edinburgh",
        "postalCode": "EH1 1LB",
        "countryName": "United Kingdom",
        "streetAddress": "27 Chambers Street"
      },
      "identifier": {
        "legalName": "Edinburgh Sheriff Court"
      }
    }
  ],
  "language": "en",
  "description": "The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 28601. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343\nCommunity benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/\nA summary of the expected community benefits has been provided as follows:\nThe University is seeking a partnership with an organisation who is committed to delivering community benefits for this contract in the Edinburgh city region. We have provided an indicative community benefit menu (Schedule 10) to illustrate the type of community benefits that could be delivered and we welcome your own organisations suggestions. Bidders are to complete the community benefit menu alongside a methodology detailing how you will resource, deliver, evidence and report your proposed benefits. The exact nature, delivery and/or monitoring arrangements of proposed community benefits may be clarified or co-created post tender, however, the bidder response will be enforced as part of the contract at the discretion of the University.\n(SC Ref:797930)",
  "initiationType": "tender"
}