Find a TenderAwardedContract award notice
Published 12 Mar 2025, 14:18 GMT

Official UK procurement notice

Sponsorship Agency Services Framework Agreement

Official notice

Authority: Transport for Greater Manchester (Public body)

Framework agreementServicesOpen procedureAbove thresholdSME suitable
Framework ceiling (notional)£800,000framework ceiling, not attributable revenue
Submissions closed 4 Aug 2025awarded 16 Mar 2026
Award (standstill) to Phar Partnerships Ltd +4 more
Framework period 3 yrsends 31 Aug 2028 · up to 31 Aug 2029 with extensions · starts 1 Sept 2025

What is being bought

Published requirement description

This procurement exercise relates to the establishment of a Framework, to cover Sponsorship Agency Services.

CPV: Advertising and marketing services · Market research services · Marketing management consultancy services · Public relations services

How this framework works

From the published notice
Type
Closed framework
Call-offs
call-offs may be awarded directly or by further competition
Places
up to 6 suppliers · 5 bids received (0.8 per place) · 5 appointed
Framework period
3 yrs · up to 4 yrs from 1 Sept 2025
Published description of the framework

This Sponsorship Agency Services Framework will run for an initial term of 3 years, with the option for a further 1 year extension thereafter.

Capped pricing will be required through tender submissions to establish 'Framework pricing', which will remain fixed for the initial 3 year term and will be subject to review for any extension options, in accordance with the guidance set out in the tender information. Pricing is based on a Total Rate Card Price and the Maximum percentage commission rate that can be charged at any time.

Please note that all awards under this Framework will be subject to requirements and will be sourced through either a direct award or further competition, pursuant to the guidance set out in the Invitation to Tender documentation. Call-off Contracts awarded following a further competition will be subject to the Most Advantageous Tender (MAT) evaluation criteria.

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 3 yrsSMEPublished value£800,000
Contract period: 1 Sept 2025 – 31 Aug 2028 (3 yrs) · up to 31 Aug 2029 with extensionsValue: £800,000 exc. VAT · £960,000 inc. VAT
Delivery: North WestEligibility: SME eligible
Extensions: The extension period is to be determined through contractual extension provisions and to be mutually agreed between both parties.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (2)
  • Technical Assessment: 70%
  • Price: 30%
Published award criteria (2)
  • Technical Assessment: Technical (Quality) assessment includes a 5% weighting attributed to Social Value.
  • Price
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
  • “Sponsorship Agency Services Framework Agreement” is a framework: the contest is a place on its panel, up to 6 suppliers, not a single contract: call-offs may be direct or by further competition.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
12 Mar 2025, 14:18 GMT
Last source update
18 Mar 2026, 08:02 GMT
Award evaluation window
Submission end – 20 Aug 2025
Authority reference
DN767153
FTS notice number
2025/S 000-035716
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising and marketing servicesMarket research servicesMarketing management consultancy servicesPublic relations services
Delivery area
North West (UKD)
Official registry OCID
ocds-h6vhtk-04ec2f Find a Tender

How it was run

Official notice
Run through: ProContract (Due North) · Who buys & how to bid on ProContract
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free · short registration with manual review; public opportunity list
Appointment period ends
4 Aug 2025, 16:00 BST
Clarification deadline
21 Jul 2025, 16:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

This Tender will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: procontract.due-north.com/Register ↗.

Upon registration, the tender information (including tender documentation and submission instructions) can be found using the following project reference: DN767153.

Tender responses are required by no later than 4pm on Monday 4th August 2025, via the ProContract portal.

Timeline

12 Mar 2025 → 27 Mar 2026 · 11 dates
  1. Planning notice published
    12 Mar 2025, 14:18 GMT
  2. Market engagement
    31 Mar 2025, 23:59 BST

    Through this procurement process, TfGM is engaging with potential suppliers to participate in a preliminary market engagement exercise, to provide TfGM with an understanding of the current sponsorship marketplace, the optimum ways of working with agencies to maximise income and provide examples of the tools and skills agencies have, to support TfGM's in-house team.

    This market engagement exercise will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: procontract.due-north.com/Register ↗.

    Upon registration, the market engagement information (including an RFI and details on how to submit responses) can be found using the following project reference: DN767153.

    Market engagement responses are required by no later than 4pm on Monday 31st March 2025, via the ProContract portal.

  3. Next notice expected
    21 Apr 2025, 23:59 BST
  4. Tender notice published
    27 Jun 2025, 11:56 BST
  5. Clarification questions by
    21 Jul 2025, 16:00 BST
  6. Admission / appointment period endsperiod end, not a bid countdown
    4 Aug 2025, 16:00 BST
  7. Award decision expected by
    20 Aug 2025, 23:59 BST
  8. Contract starts
    1 Sept 2025, 00:00 BST
  9. Assessment summaries sent224 days ago
    17 Mar 2026
  10. Latest notice published223 days ago
    18 Mar 2026, 08:02 GMT
  11. Standstill ends213 days ago
    27 Mar 2026, 23:59 GMT

Notice history

8 events · 4 releases on Find a Tender · since 12 Mar 2025
  1. Planned procurement notice published
    12 Mar 2025, 14:18 GMT
    UK3
  2. Preliminary market engagement notice published
    12 Mar 2025, 14:34 GMT
    UK2
  3. Tender notice published
    27 Jun 2025, 11:56 BST
    UK4
  4. Status changed to active
    27 Jun 2025, 11:56 BST
  5. Deadline moved to 4 Aug 2025, 16:00 BST
    27 Jun 2025, 11:56 BST
    +75 days · was 21 May 2025, 16:00 BST
  6. Contract award notice published
    18 Mar 2026, 08:02 GMT
    UK6
  7. Status changed to complete
    18 Mar 2026, 08:02 GMT
  8. Contract signature expected
    28 Mar 2026, 23:59 GMT
    scheduled
Routine re-releases (4)
  • 2025-03: 1 release · 12 Mar 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awarded toValueDateStatus
Phar Partnerships LtdSME, Project50, Reg & Co LtdSME, THE ORCHARD MEDIA & EVENTS GROUP LIMITEDSME, The Superlative Group, Inc.29 Mar 2026 – 28 Mar 2029 · up to 28 Mar 2030Extensions: 1 year framework extension permitted. · Options: As a framework agreement, call-off contracts are permitted in line with the specification of the framework agreement. An optional extension to the framework term is permitted.£800,00016 Mar 2026standstill to 27 Mar 2026Standstill

Bid statistics published by the authority

BidsSMEVCSEValid bid range
5final-stage tenders30—

Contracting authority & participating public bodies

Transport for Greater Manchester

Contracting authorityPublic authority - sub-central government GB-PPON: PNJQ-2746-NWYT 2 Piccadilly Place, Manchester, North West, M1 3BGContact name, email

Framework contractors & participating bidders

5 commercial parties on the notice
  • PHAR PARTNERSHIPS LTDFramework contractorGB-COH: 07430739GB-PPON: PYYL-2611-XBTG 28 The Avenue, Hitchin, East of England, SG4 9RJContact email
  • Project50Framework contractorGB-COH: 11828593GB-PPON: PQZN-4575-JLPG Barrington House, Heyes Lane, Alderley Edge, North West, SK9 7LAContact email
  • REG & CO. LIMITEDFramework contractorGB-COH: 10796312GB-PPON: PNDH-2848-LNCP 24-32 Stephenson Way, London, London, NW1 2HDContact email
  • THE ORCHARD MEDIA & EVENTS GROUP LIMITEDFramework contractorGB-COH: 07214357GB-PPON: PTTN-2794-JWGQ Orchard, Cardiff, Wales, CF10 5DTContact email
  • The Superlative Group, Inc.Framework contractorGB-PPON: PPMM-3657-RVGW 2843 Franklin Blvd., Cleveland, US, 44113, USContact email

Official documents & specifications (4)

Official links; attachments are not copied

Notices published for this procedure