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Official procurement procedure

Social Media Recruitment with AI

Industry specific software package
Recruitment services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Outwood Grange Academies Trust: "Social Media Recruitment with AI". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityOutwood Grange Academies TrustScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Outwood Grange Academies Trust
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Outwood Grange Academies Trust. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 5 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityOutwood Grange Academies Trust
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published24 Sept 2024, 15:48 BST
Last source update24 Sept 2024, 15:48 BST
Recurring procurementNot published
ClassificationIndustry specific software package, Recruitment services
OCIDocds-h6vhtk-049d63
What is being bought
In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates.
What changed
From the official release history
  1. Status changed to complete
    24 Sept 2024, 15:48 BST
  2. Official notice release published
    24 Sept 2024, 15:48 BST
  3. Buyer information updated
    24 Sept 2024, 15:48 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    Status not published
    Published valueNot published
    Service Objective: The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates. Key Requirements: 1. AI-Driven Campaign Management: * Automated campaign launch and optimization across various social media platforms. * 24/7 campaign monitoring and adjustment based on performance data. * Intelligent retargeting capabilities to reach qualified candidates across multiple channels. * Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires. 2. Candidate Engagement Tools: * User-friendly candidate application pages with streamlined application processes. * Geo-targeted campaigns to reach candidates in specific geographic locations. * AI-powered targeted outreach to identify and engage with potential candidates. * Multi-channel retargeting to maintain candidate interest and drive conversions. * Performance Measurement and Reporting: 3. A shared dashboard providing real-time insights into campaign performance. * Detailed tracking of candidate journeys from initial engagement to application and hire. * Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution. 4. Enhanced Employer Branding: * Support for creating and maintaining a strong employer brand through targeted messaging and content. * Integration with existing employer branding materials and guidelines. Additional Considerations: Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data. Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector. Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes. By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    24 Sept 2024, 15:48 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 24 Sept 2024, 00:00 BST · £100,000
Commercial outcome and competition
Awards
Socially Recruited Ltd
Not published · Not published · active
Contracts
Contract
£100,000 · signed 24 Sept 2024, 00:00 BST · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Outwood Grange Academies Trust

Contracting authority GB-COH-06995649
View buyer profile
  • OUTWOOD GRANGE ACADEMIES TRUST
    buyer

    GB-COH: 06995649
    Potovens Lane,Outwood, WAKEFIELD, UKE45, WF12PF
    +44 7989177767
  • High Court
    reviewBody

    London
  • Socially Recruited Ltd
    supplier

    GB-COH: 10942594
    2 Eastbourne Terrace, London, UK, W2 6LG
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleAward of a contract without prior publication of a call for competition in the cases listed below The procurement falls outside the scope of application of the regulations Explanation: The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:- (ii) Competition is absent for technical reasons In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;