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OpenFind a Tender · UK4
BuyerNational Employment Savings Trust (NEST) Corporation
StatusOpen
Deadline28 Sept 2026
Value£900,000
Published2 Sept 2026

What is being bought

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest’s organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to ‘banish the dull’ from pensions communications. This procurement is for organic social media only.

Delivery location

UKI, GB

Categories

Advertising campaign services 79341400

Lot details

Lot 1

No lot description published.

Statusactive
Value£900,000
Contract periodFrom 2 Dec 2026 to 1 Dec 2028

Award criteria
Understanding of the Challenge and Strategic Fit — Please demonstrate a clear, insight-led understanding of Nest’s social media challenge and opportunity, and how social can drive engagement, distinctiveness and cultural relevance, including: • Clear articulation of Nest’s social media challenge and opportunity • Perspective on the role of social for Nest (brand, engagement, relevance) • Understanding of TikTok, short-form video, creators and entertainment-led content • Evidence of thinking on how we can leverage creativity while remaining credible and compliant (8%)
Strategic and Creative Approach — Please outline your proposed approach to reviewing and evolving Nest’s social strategy and translating it into bold, platform-first creative output, including: • Approach to immersion, discovery and strategy development • Clear outline of expected outputs and deliverables • Evidence of insight-driven, social-first, platform-native creative thinking • Approach to audience segmentation and insight development, translating audience needs into channel, content and creative recommendations • Show thinking around ideas that drive engagement, attention and emotional connection in a low-interest category • Approach to defining an effective operating model across teams and partners (30%)
Content Response (Always-on) — Please set out your proposed content response across always-on social channels:: • Give 2/3 examples of: • Platform-native always-on organic content ideas (short-form video, series, reactive content) • Engaging approaches to educational content • Ideas tailored across key platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube (35%)
Delivery, Team and Ways of Working — • Proposed team structure, roles and responsibilities of who’ll be working on our account • End-to-end workflow (ideation to publishing) • Approach to working with other in-house team and or/ external existing partners • This should also include 3 relevant case studies of work with other orgs, including at least 1 in any regulated space/complex environment, demonstrating social-first delivery, evidence of collaboration (whether with companies or other agencies) and measurable impact (10%)
Social Value — • How you support the mental, physical and emotional wellbeing of employees, freelancers and contractors working on the Nest account. • Any processes, training or safeguards you have in place to protect those exposed to challenging, distressing or harmful online content. • How your approach promotes inclusion, accessibility and diverse representation, both within your teams and in the work you deliver. • Any additional initiatives that create positive social impact alongside delivering business outcomes (5%)
Social Media Strategy Review and Development — A fixed price for the duration of the Contract including any possible extension for all work associated with Social Media Strategy Review and Development (2%)
monthly retainer — A monthly retainer for the duration of the Contract for Business-as-Usual social support activities (4%)
schedule of rates — for the provision of any Tik Tok and ad hoc campaign services (4%)
schedule of rates — for the provision of any ad hoc content services (2%)

What is included

ItemCategoryQuantity
1Advertising campaign servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising campaign services (79341400); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 795,9193 median · 31.7 average (1,932 of 5,919 with a bid count)3.2 average (2,163 of 5,919 with named award suppliers)Not published
Same buyer2Not publishedNot publishedNot published
Delivery region: UKI4693 median · 21.7 average (163 of 469 with a bid count)2.5 average (176 of 469 with named award suppliers)Not published
Similar published value (0.5×–2×)4503.5 median · 4.8 average (14 of 450 with a bid count)1.4 average (14 of 450 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyallowed
Selection criteriaNot published
Risk detailsnsufficient access to social media channels, resource constraints, platform policy changes, or unforeseen technical issues that affect campaign execution and delivery against agreed service levels. the social media use by Nest for its Brand activities is an evolving requirement during the life of the contract the demend for services may increase more that currently foreseen

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06f00e
Latest release ID082895-2026
Latest release timestampWed Sep 02 2026 08:11:27 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/082895-2026
Tender statusactive
Procurement methodopen
Procurement method detailsCompetitive flexible procedure
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: end2026-09-28T12:00:00+01:00
Expression of interest deadlineNot published
Enquiry deadline2026-09-09T12:00:00+01:00
Award period: startNot published
Award period: end2026-10-30T23:59:59+00:00
Submission method detailshttps://nesttenders.bravosolution.co.uk
Submission languagesen
Electronic catalogue policyNot published
Total tender value£900,000
Tender lots in source1
Tender items in source1
Tender documents in source2
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
2 Sept 2026tender082895-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (1 releases)
2 Sept 2026 · 082895-2026 · tender
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