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Published 10 Jun 2024, 12:05 BST

Official UK procurement notice

RB737 Media Buying Framework

Official notice

Authority: Leeds Beckett University (Education)

Framework agreement2 lotsServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Yorkshire & Humber (UKE42)
Framework ceiling (notional)£1,200,000total for 2 lots · framework ceiling, not attributable revenue
Submissions closed 11 Jul 2024awarded 2 Dec 2024
Lots 2see the lot list below

What is being bought2 lots · detail below

Published requirement description

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

CPV: Advertising and marketing services · Marketing services

How this framework works

From the published notice
Bids received
12 bids received · 1 suppliers appointed

Lots and requirements (2)Procurement structure

2 lots · all with a published value
Lot #1UK Media BuyingAwardedRenewalPublished value£1,100,000

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.

•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat)

•Campaign Management: Oversee the execution of campaigns.

•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.

•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.

•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.

•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement. Additional information: To respond to this opportunity please click here: neupc.delta-esourcing.com/respond/Z2CA68C894 ↗

Delivery: Yorkshire & Humber · Leeds
Extensions: 2 year framework with a 2 year extension availableVariant bids: not allowed
79342000 Marketing services
Lot #2International Media BuyingCancelledRenewalPublished value£140,000

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact.

•Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers.

•Campaign Management: Oversee the execution of campaigns.

•Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring.

•Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation.

•Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes.

•Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

Delivery: Yorkshire & Humber · Leeds
Extensions: 2 year framework with a 2 year extension availableVariant bids: not allowed
79342000 Marketing services

What it takes to win
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How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
What this means for your bid
  • “RB737 Media Buying Framework” is a framework: the contest is a place on its panel, not a single contract.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
10 Jun 2024, 12:05 BST
Last source update
3 Dec 2024, 16:05 GMT
Award evaluation window
11 Jul 2024 – …
Authority reference
RB737
FTS notice number
2024/S 000-038954
Classification (CPV)
Advertising and marketing servicesMarketing services
Delivery area
Yorkshire & Humber (UKE42)
Official registry OCID
ocds-h6vhtk-046e92 Find a Tender

Publisher note: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: https://neupc.delta-esourcing.com/delta/viewNotice.html?noticeId=907188745 GO Reference: GO-2024123-PRO-28746440

How it was run

Official notice
Run through: Delta eSourcing · Who buys & how to bid on Delta
Public notice page · account needed to bidLanguage: EN
Access & registration note: Free Select account; no DUNS asked at signup
Appointment period ends
11 Jul 2024, 12:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bid validity
180 days from the deadline
Bids opened
11 Jul 2024, 12:00 BST
Detailed submission instructions & authority contactsFrom official release

www.delta-esourcing.com/tenders/UK-UK-Leeds:… ↗

Timeline

11 Jul 2024 → 3 Dec 2024 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    11 Jul 2024, 12:00 BST
  2. Bids opened
    11 Jul 2024, 12:00 BST
  3. Notice published
    3 Dec 2024, 16:05 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    3 Dec 2024, 16:05 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 124 from SMEs
Contracts signed 1latest 2 Dec 2024

1 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • RB737 Media Buying Framework

    Signed
    2 Dec 2024
    Value
    £630,000
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · UK Media Buying12bids · 12 electronic · 12 from abroad4——

Contracting authority & participating public bodies

Leeds Beckett University

Contracting authorityEducationBody governed by public lawEducation C Building, Portland Way, Leeds, Yorkshire & Humber, LS1 3HEContact name, email, phone Published organisation website ↗

Framework contractors & participating bidders

1 commercial party on the notice
  • Education CubedFramework contractor08045459 30-31 Devonshire Place, Brighton, South East, BN2 1QBContact email, phone

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.