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AwardedFind a Tender · award

RB737 Media Buying Framework

Buyer: Leeds Beckett University →

BuyerLeeds Beckett University
StatusAwarded
DeadlineNot published
ValueValue not published
Published3 Dec 2024

What is being bought

Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.

Delivery location

UKE42 · UKE42

Categories

Marketing services 79342000Advertising and marketing services 79340000

Lot details

UK Media Buying

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. Channels include, but are not limited to, Google Search, Meta, TikTok, GDN, YouTube and Snapchat) •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement. Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/Z2CA68C894

Statuscancelled

Award criteria
price

International Media Buying

•Strategic Planning and Research: Develop comprehensive media strategies that align with the university’s goals, ensuring maximum reach and impact. •Media Buying and Negotiation: Procure advertising space across various channels (digital, print, outdoor, social media, etc.) at the best rates through effective negotiation with media suppliers. •Campaign Management: Oversee the execution of campaigns. •Performance Tracking and Reporting: Provide detailed analytics and reports on campaign performance, including metrics such as impressions, engagement, conversion rates, and ROI, with access to live dashboards for real-time monitoring. •Budget Management: Efficiently allocate and manage the university's media budget, ensuring cost-effectiveness and optimal resource utilisation. •Media Strategy Optimisation: Continuously assess and refine media strategies based on performance data and market trends to improve future campaign outcomes. •Innovative Solutions: Stay updated with the latest media trends and technologies to offer innovative advertising solutions that can enhance the university's visibility and engagement.

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Marketing servicesNot published
2Marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7424 median · 30.9 average (5,804 of 13,742 with a bid count)3.2 average (6,510 of 13,742 with named award suppliers)1 comparable price pairs
Same buyer813 median · 21.8 average (5 of 8 with a bid count)5.4 average (5 of 8 with named award suppliers)Not published
Delivery region: UKE42865.5 median · 23.6 average (40 of 86 with a bid count)2.6 average (45 of 86 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

RB737 Media Buying Framework

Statusactive
Value£630,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-046e92
Latest release ID038954-2024
Latest release timestampTue Dec 03 2024 16:05:04 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
3 Dec 2024award, contract038954-2024
10 Jun 2024tender017832-2024

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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    "procurementMethod": "open",
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Complete JSON history (2 releases)
3 Dec 2024 · 038954-2024 · award, contract
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10 Jun 2024 · 017832-2024 · tender
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        "maximumParticipants": null
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      "hasFrameworkAgreement": true
    },
    "awardPeriod": {
      "startDate": "2024-07-11T12:00:00+01:00"
    },
    "description": "Leeds Beckett University are looking for suppliers that can provide Media Buying both nationally and internationally.",
    "tenderPeriod": {
      "endDate": "2024-07-11T12:00:00+01:00"
    },
    "hasRecurrence": false,
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "durationInDays": 180
      }
    },
    "submissionMethod": [
      "electronicSubmission",
      "written"
    ],
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894",
    "procurementMethodDetails": "Open procedure"
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  "parties": [
    {
      "id": "GB-FTS-8592",
      "name": "Leeds Beckett University",
      "roles": [
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        "reviewBody"
      ],
      "address": {
        "region": "UKE42",
        "locality": "Leeds",
        "postalCode": "LS1 3HE",
        "countryName": "United Kingdom",
        "streetAddress": "C Building, Portland Way"
      },
      "details": {
        "url": "http://www.leedsbeckett.ac.uk",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Leeds Beckett University"
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      "contactPoint": {
        "url": "https://www.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894",
        "name": "Russell Brewood",
        "email": "r.brewood@leedsbeckett.ac.uk",
        "telephone": "+44 1138124634"
      },
      "additionalContactPoints": [
        {
          "telephone": "+44 1138124634"
        }
      ]
    }
  ],
  "language": "en",
  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://neupc.delta-esourcing.com/tenders/UK-UK-Leeds:-Advertising-and-marketing-services./Z2CA68C894\nTo respond to this opportunity, please click here: \nhttps://neupc.delta-esourcing.com/respond/Z2CA68C894\n GO Reference: GO-2024610-PRO-26524702",
  "initiationType": "tender"
}