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AwardedFind a Tender · award

QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

Buyer: Queen's University Belfast →

BuyerQueen's University Belfast
StatusAwarded
DeadlineNot published
ValueValue not published
Published11 Aug 2025

What is being bought

The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 – Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 – Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).

Delivery location

UKN0 · UKN

Categories

Advertising and marketing services 79340000Advertising services 79341000Advertising consultancy services 79341100Advertising management services 79341200Advertising campaign services 79341400Advertising campaign services 79341400

Lot details

Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (

Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.

Statuscancelled

Award criteria
Technical — 70%
price — 30

Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A

The agency will be responsible for: • Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.

Statuscancelled

Award criteria
Technical — 70%
price — 30

What is included

ItemCategoryQuantity
1Advertising campaign services, Advertising management services, Advertising and marketing services, Advertising services, Advertising consultancy servicesNot published
2Advertising campaign services, Advertising management services, Advertising and marketing services, Advertising services, Advertising consultancy servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 797,7094 median · 33.3 average (2,855 of 7,709 with a bid count)3.2 average (3,219 of 7,709 with named award suppliers)Not published
Same buyer34 median · 4 average (2 of 3 with a bid count)1 average (2 of 3 with named award suppliers)Not published
Delivery region: UKN0514 median · 16.8 average (27 of 51 with a bid count)2.7 average (30 of 51 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner

Statusactive

Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner

Statusactive

Contracts

Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner

Statusactive
Value£3,500,000

Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner

Statusactive
Value£1,500,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-04dbed
Latest release ID047796-2025
Latest release timestampMon Aug 11 2025 17:34:56 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release2
Contracts in latest release2
Parties in latest release4

Notice history

DateEventReference
11 Aug 2025award, contract047796-2025
5 Feb 2025tender003842-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (2 releases)
11 Aug 2025 · 047796-2025 · award, contract
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      "title": "Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner",
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        "currency": "GBP"
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5 Feb 2025 · 003842-2025 · tender
{
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    "tender"
  ],
  "date": "2025-02-05T15:16:55Z",
  "ocid": "ocds-h6vhtk-04dbed",
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        },
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        },
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        "awardCriteria": {
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      {
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        "status": "active",
        "options": {
          "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
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        "awardCriteria": {
          "criteria": [
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              "type": "quality",
              "description": "70%"
            },
            {
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              "description": "30%"
            }
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        "submissionTerms": {
          "variantPolicy": "notAllowed"
        }
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        "relatedLot": "1",
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        },
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          {
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        ],
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            "description": "Advertising campaign services"
          },
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          },
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          },
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            "description": "Advertising services"
          },
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            "scheme": "CPV",
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        "locality": "Belfast",
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        "countryName": "United Kingdom",
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        "postalCode": "BT7 1NN",
        "countryName": "United Kingdom"
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