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PS095 Media Buying Design and Digital Services Framework Agreement

Buyer: Birmingham City University →

BuyerBirmingham City University
StatustenderUpdate
DeadlineNot published
ValueValue not published
Published24 Mar 2023

What is being bought

Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into two separate lots: Lot 1: Media Buying – Outdoor Media Lot 2: Creative Services – Design Services

Categories

Advertising and marketing services 79340000

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7424 median · 30.9 average (5,805 of 13,742 with a bid count)3.2 average (6,511 of 13,742 with named award suppliers)1 comparable price pairs
Same buyer3Not publishedNot publishedNot published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-03aeb8
Latest release ID008714-2023
Latest release timestampFri Mar 24 2023 16:05:06 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusNot published
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source0
Tender items in source0
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
24 Mar 2023tenderUpdate008714-2023
7 Mar 2023tender006595-2023

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "date": "2023-03-24T16:05:06Z",
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  "tender": {
    "id": "Ref: PS095",
    "title": "PS095 Media Buying Design and Digital Services Framework Agreement",
    "amendments": [
      {
        "id": "1",
        "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.Refer to the tender documents\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \n<a href=\"https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ</a>\nTo respond to this opportunity, please click here: \n<a href=\"https://www.delta-esourcing.com/respond/66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/respond/66SHXXV6NQ</a>\n GO Reference: GO-2023324-PRO-22393054",
        "unstructuredChanges": [
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            },
            "newValue": {
              "text": "Estimated value: Value excluding VAT: 6,000,000"
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              "text": "Estimated value: Value excluding VAT: 4,000,000"
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      },
      "identifier": {
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      },
      "contactPoint": {
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        "telephone": "+44 01213317677"
      }
    }
  ],
  "language": "en",
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}
Complete JSON history (2 releases)
24 Mar 2023 · 008714-2023 · tenderUpdate
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    "id": "Ref: PS095",
    "title": "PS095 Media Buying Design and Digital Services Framework Agreement",
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        "id": "1",
        "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.Refer to the tender documents\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \n<a href=\"https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ</a>\nTo respond to this opportunity, please click here: \n<a href=\"https://www.delta-esourcing.com/respond/66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/respond/66SHXXV6NQ</a>\n GO Reference: GO-2023324-PRO-22393054",
        "unstructuredChanges": [
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            },
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              "text": "Estimated value: Value excluding VAT: 4,000,000"
            },
            "relatedLot": "1"
          }
        ]
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    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
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    "description": "Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into two separate lots: Lot 1: Media Buying – Outdoor Media Lot 2: Creative Services – Design Services",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
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    },
    "mainProcurementCategory": "services"
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  "parties": [
    {
      "id": "GB-FTS-8825",
      "name": "Birmingham City University",
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        "postalCode": "B4 7BD",
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        "streetAddress": "Joseph Priestley Building, Cardigan Street"
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      },
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      },
      "contactPoint": {
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      }
    }
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  "initiationType": "tender"
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7 Mar 2023 · 006595-2023 · tender
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    "name": "Birmingham City University"
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  "links": [
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  "tender": {
    "id": "Ref: PS095",
    "lots": [
      {
        "id": "2 Lots",
        "title": "Lot 1: Media Buying – Outdoor Media",
        "value": {
          "amount": 4000000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "The Framework will last for the period of 2 years with, an option to extend for a further period of 12 months and an additional 12 months thereafter - a total extension period of 24 months and a total possible framework period of 48 months."
        },
        "hasOptions": false,
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        "description": "The University wishes to work with a single specialist outdoor media supplier to respond to specific tactical requirements.  Further information can be found in the tender documents. Additional information: Refer to the tender documents",
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        },
        "submissionTerms": {
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        },
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        },
        "hasOptions": false,
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        "description": "Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/66SHXXV6NQ",
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        ],
        "additionalClassifications": [
          {
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            "description": "Marketing services"
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          }
        ],
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            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          },
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            "scheme": "CPVS",
            "description": "Multimedia"
          }
        ]
      }
    ],
    "title": "PS095 Media Buying Design and Digital Services Framework Agreement",
    "value": {
      "amount": 6796000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
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        "documentType": "economicSelectionCriteria"
      },
      {
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        "documentType": "technicalSelectionCriteria"
      }
    ],
    "bidOpening": {
      "date": "2023-04-14T12:00:00+01:00",
      "address": {
        "streetAddress": "https://www.delta-escourcing.com/delta"
      },
      "description": "Procurement will witness the opening ceremony using the delta portal"
    },
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    },
    "description": "Birmingham City University (BCU) is looking to work with several design suppliers and an outdoor media buyer to support their undergraduate, postgraduate and international recruitment marketing. To reflect the wide-ranging nature of this work, the procurement process has been broken down into two separate lots:\nLot 1: Media Buying – Outdoor Media \nLot 2: Creative Services – Design Services",
    "tenderPeriod": {
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      "description": "Advertising and marketing services"
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    "participationFees": [
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    "mainProcurementCategory": "services",
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    "procurementMethodDetails": "Open procedure"
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  "parties": [
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      "id": "GB-FTS-8825",
      "name": "Birmingham City University",
      "roles": [
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      "address": {
        "region": "UKG31",
        "locality": "Birmingham",
        "postalCode": "B4 7BD",
        "countryName": "United Kingdom",
        "streetAddress": "Joseph Priestley Building, Cardigan Street"
      },
      "details": {
        "url": "https://www.delta-escourcing.com/delta",
        "buyerProfile": "http://www.bcu.ac.uk",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Birmingham City University"
      },
      "contactPoint": {
        "url": "https://www.delta-escourcing.com/delta",
        "name": "Alison Atkinson",
        "email": "procurement@bcu.ac.uk",
        "telephone": "+44 01213317677"
      }
    },
    {
      "id": "GB-FTS-172",
      "name": "European Union",
      "roles": [
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      ]
    },
    {
      "id": "GB-FTS-76980",
      "name": "Birmingham City University",
      "roles": [
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      ],
      "address": {
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        "postalCode": "B5 5JU",
        "countryName": "United Kingdom",
        "streetAddress": "https://www.bcu.ac.uk/, 15 Bartholomew Row, Birmingham"
      },
      "identifier": {
        "legalName": "Birmingham City University"
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      }
    }
  ],
  "language": "en",
  "planning": {
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            "2 Lots",
            "Lot 2"
          ],
          "financingParty": {
            "id": "GB-FTS-172",
            "name": "European Union"
          }
        }
      ]
    }
  },
  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.Refer to the tender documents\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \n<a href=\"https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./66SHXXV6NQ</a>\nTo respond to this opportunity, please click here: \n<a href=\"https://www.delta-esourcing.com/respond/66SHXXV6NQ\" target=\"_blank\">https://www.delta-esourcing.com/respond/66SHXXV6NQ</a>\n GO Reference: GO-202337-PRO-22275311",
  "initiationType": "tender"
}