Official UK procurement notice
Provision of Media Buying
Authority: Driver and Vehicle Licensing Agency (Central government)
What is being bought
Published requirement descriptionThe services needed are full media planning services including providing an evidence-based response to the Agency brief with supporting rationale. The supplier must be able to fulfil the following:
- Excellent relationship management and ability to effectively work with senior stakeholders and other suppliers
- Ability to provide strong and relevant media recommendations and insight to support the media planning to meet specified KPIs
- Ability to work at pace and to tight deadlines
- Ability to bring the latest innovations into the planning as appropriate to meet specified campaign KPIs
- Access to the latest media consumption information for the specified target audiences
- Ability to plan multiple campaigns in parallel (subject to Cabinet Office approvals)
CPV: Advertising services
The lotProcurement structure
single lot · no lot value publishedLot #1The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1:…Awarded
The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy. Additional information: Cost is estimated
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 18 Oct 2022, 09:13 BST
- Last source update
- 18 Oct 2022, 09:13 BST
- Authority reference
PS/21/223- FTS notice number
2022/S 000-029262- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03768cFind a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Manning Gottlieb OMD | £800,000 † | — | Awarded |
Contracts
Contract 029262-2022-1 · Manning Gottlieb OMD
- Signed
- 17 Oct 2022
- Value
- £800,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids | — | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- MANNING GOTTLIEB OMDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.