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Official procurement procedure

Provision of Media Buying

Advertising services
Wales (UKL)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Driver & Vehicle Licensing Agency: "Provision of Media Buying". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityDriver & Vehicle Licensing AgencyScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Driver & Vehicle Licensing Agency
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Driver & Vehicle Licensing Agency. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1.7Bids / Report
90% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 13 active published awards; 10 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityDriver & Vehicle Licensing Agency
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published18 Oct 2022, 09:13 BST
Last source update18 Oct 2022, 09:13 BST
Recurring procurementNot published
ClassificationAdvertising services
Delivery area
Wales (UKL)
OCIDocds-h6vhtk-03768c
What is being bought
The services needed are full media planning services including providing an evidence-based response to the Agency brief with supporting rationale. The supplier must be able to fulfil the following: • Excellent relationship management and ability to effectively work with senior stakeholders and other suppliers • Ability to provide strong and relevant media recommendations and insight to support the media planning to meet specified KPIs • Ability to work at pace and to tight deadlines • Ability to bring the latest innovations into the planning as appropriate to meet specified campaign KPIs • Access to the latest media consumption information for the specified target audiences • Ability to plan multiple campaigns in parallel (subject to Cabinet Office approvals)
What changed
From the official release history
  1. Status changed to complete
    18 Oct 2022, 09:13 BST
  2. Official notice release published
    18 Oct 2022, 09:13 BST
  3. Buyer information updated
    18 Oct 2022, 09:13 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy. Additional information: Cost is estimated
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    18 Oct 2022, 09:13 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 17 Oct 2022, 00:00 BST · £800,000
Commercial outcome and competition
Awards
MANNING GOTTLIEB OMD
Not published · Not published · active
Contracts
Contract
£800,000 · signed 17 Oct 2022, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
Buyer and organisations in this procedure

Driver & Vehicle Licensing Agency

Contracting authority GB-FTS-6041
View buyer profile

  • Driver & Vehicle Licensing Agency
    buyer

    Longview Road,Clase, SWANSEA, UKL18, SA67JL
    dale.best@dvla.gov.uk
    +44 1792788214

  • High Court
    reviewBody

    London

  • MANNING GOTTLIEB OMD
    supplier

    GB-COH: 2078820
    90 - 100 Sothwark Street, London, UKI, SE1 0SW
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleThe Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy.