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AwardedFind a Tender · award

Prospective Student Engagement and Conversion

Buyer: UNIVERSITY OF KEELE →

BuyerUNIVERSITY OF KEELE
StatusAwarded
DeadlineNot published
ValueValue not published
Published14 May 2021

What is being bought

Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.

Delivery location

UKG

Categories

Marketing services 79342000Marketing services 79342000

Lot details

Lot 1

Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services. It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets. The University wishes to understand potential approaches to supporting the following digital marketing campaigns: FY and UG 2022 - Home and International markets • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023/24 entry • Conversion Phase - April to June 2022 • Clearing Phase - July to September 2022 PGT 2022 • Apply to Keele for 2022/23 entry • Course specific advertising as requested • Brand level campaigns to raise awareness of Keele University and drive recruitment • Recruitment for 2023 • Conversion Phase - April to September 2022 • Recruitment "It's not too late to apply" 2022

Statuscancelled

Award criteria
1. Proposed Management Structure, Responsibilities and Skills — 30
2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C? — 60
1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers? — 50
Quality total of — 700 marks
price — 300 marks

What is included

ItemCategoryQuantity
1Marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,803 of 13,741 with a bid count)3.2 average (6,508 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer15 median · 5 average (1 of 1 with a bid count)1 average (1 of 1 with named award suppliers)Not published
Delivery region: UKG5293 median · 57.2 average (207 of 529 with a bid count)4.6 average (235 of 529 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Prospective Student Engagement and Conversion

Statusactive
SupplierUniQuest Ltd

Contracts

Prospective Student Engagement and Conversion

Statusactive
Value£792,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-028aab
Latest release ID010716-2021
Latest release timestampFri May 14 2021 14:42:47 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodselective
Procurement method detailsRestricted procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
14 May 2021award, contract010716-2021
18 Jan 2021tenderUpdate000972-2021
15 Jan 2021tender000853-2021

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
14 May 2021 · 010716-2021 · award, contract
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18 Jan 2021 · 000972-2021 · tenderUpdate
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15 Jan 2021 · 000853-2021 · tender
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      },
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          {
            "id": "BODY_PUBLIC",
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          },
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          }
        ]
      },
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        "legalName": "UNIVERSITY OF KEELE"
      },
      "contactPoint": {
        "url": "https://in-tendhost.co.uk/universityofkeele",
        "name": "Lorraine Edwards",
        "email": "l.j.edwards@keele.ac.uk",
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      }
    },
    {
      "id": "GB-FTS-136",
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      ],
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  "language": "en",
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}