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Published 15 Jan 2021, 11:54 GMT

Official UK procurement notice

Prospective Student Engagement and Conversion

Official notice

Authority: University of Keele (Charity / VCSE)

ServicesRestricted procedure
Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG)
Published estimate£1,500,000exc. VAT47.2% below published estimate
Submissions closed 17 Feb 2021awarded 27 Apr 2021
Awarded to UniQuest Ltd

What is being bought

Published requirement description

Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.

CPV: Marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Keele University is seeking to appoint a supplier for the provision of high quality…AwardedRenewal

Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services.

It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets.

The University wishes to understand potential approaches to supporting the following digital marketing campaigns:

FY and UG 2022 - Home and International markets

  • Apply to Keele for 2022/23 entry
  • Course specific advertising as requested
  • Brand level campaigns to raise awareness of Keele University and drive recruitment
  • Recruitment for 2023/24 entry
  • Conversion Phase - April to June 2022
  • Clearing Phase - July to September 2022

PGT 2022

  • Apply to Keele for 2022/23 entry
  • Course specific advertising as requested
  • Brand level campaigns to raise awareness of Keele University and drive recruitment
  • Recruitment for 2023
  • Conversion Phase - April to September 2022
  • Recruitment "It's not too late to apply" 2022
Delivery: West Midlands · Keele University Keele Staffordshire
Extensions: The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed. · The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.Variant bids: not allowed
79342000 Marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 140
Published sub-criteria (3)
  • 1. Proposed Management Structure, Responsibilities and Skills: 30
  • 2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C?: 60
  • 1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers?: 50
Published award criteria (5)
  • 1. Proposed Management Structure, Responsibilities and Skills: 30
  • 2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C?: 60
  • 1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers?: 50
  • Quality total of: 700 marks
  • Price: 300 marks

Procedure terms & legal framework

From the official record
Procedure method
Restricted procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes
First published
15 Jan 2021, 11:54 GMT
Last source update
14 May 2021, 15:42 BST
Authority reference
KU/289/LJE/CD/2020
FTS notice number
2021/S 000-010716
Classification (CPV)
Marketing services
Delivery area
West Midlands (UKG)
Official registry OCID
ocds-h6vhtk-028aab Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredLanguage: EN
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
17 Feb 2021, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/universityofkeele ↗

Timeline

17 Feb 2021 → 14 May 2021 · 2 dates
  1. Submission deadline
    17 Feb 2021, 12:00 GMT
  2. Notice published
    14 May 2021, 15:42 BST

Notice history

1 event · 3 releases on Find a Tender
  1. Status changed to complete
    14 May 2021, 15:42 BST
Published amendments (1 · 0 deadline changes)
WhenWhatBeforeAfterShift
—TextStart Date and Description of renewals · II.2.71 August 2021 The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.1 October 2021 The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed.

1 amendment published without a description.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £792,0001 contract exc. VAT
Bids received 2
Contracts signed 1latest 27 Apr 2021
Awarded toValueDateStatus
UniQuest Ltd£792,000 †—Awarded

Contracts

  • Prospective Student Engagement and Conversion · UniQuest Ltd

    Signed
    27 Apr 2021
    Value
    £792,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2bids———

Contracting authority & participating public bodies

UNIVERSITY OF KEELE

Contracting authorityCharity / VCSEBody governed by public lawEducation Keele Campus, NEWCASTLE, West Midlands, ST55BGContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High Court of England and WalesReview body London

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria