Pre Market Engagement: Ticket Gate Advertising in Train Stations

We are looking for opportunities that complement our current advertising offer in Managed Stations provided by our advertising partner JCDecaux. Network Rail is seeking to understand the full range of opportunities available in the marketplace. Interested Suppliers may propose additional locations, different types of static advertising attached to the existing ticket gate infrastructure or enhancements to advertising such as beacon technology. All advertising must comply with vigorous safety standards, advertising standard agency and Network Rails Code of acceptance, details of which will be provided at a later stage.

Supplier Expectations

The Supplier:

• will not own the ticket gates, but will be responsible for all installation and removal of all advertisements;
• will be able to provide Static advertising and potentially use of beacon or NFID technology;
• will provide a solution that will generate income for Network Rail;
• will work in a sustainable fashion;
• will work in collaboration with Network Rail major advertising partners in Managed Stations;
• will provide an allocation for Network Rail to advertise on its assets; and
• will comply with Network Rail’s Code of Acceptance which sets out the types of advertising permitted.

Purpose of RFI:

The purpose of this RFI is to engage with the supply base and request information relating to the existing solutions available in the market, specifically this RFI will look to address the following areas:

• Understand the current innovation within the marketplace to support Network Rail in developing requirements for any potential future tender activity;
• Identify any additional capabilities or concepts that Network Rail have not considered – this information can then be used to support Network Rail in developing its requirements for any potential future tender activity;
• Understanding the commercial models used by suppliers in this market place.

Please note that any content received in response to this RFI will be used purely for information purposes only and will not be deemed as forming part of any proposed bid now, or any potential future tender.

Expression of Interest

Network Rail is looking to tender this requirement in the near future. Any potential tender event in relation to this requirement will be issued via the Network Rail procurement platform – Bravo which can be found at the following link: networkrail.bravosolution.co.uk/web/login.html ↗.

Please note any discussions which do occur will cease immediately should a formal competition ultimately be announced. Network Rail is committed to ensuring fairness, openness, and transparency, and to following EU procurement regulations. The Periodic Indicative Notice (PIN) is issued solely for the purpose of conducting pre-procurement market engagement via a request for information and does not constitute any commitment to undertake any procurement in the future. Interested parties will not be prejudiced by any response or failure to respond to the PIN event and a response to this PIN does not guarantee any invitation to participate in this event or any future procurement.

This PIN does not constitute a call for competition to procure any services, supplies or works mentioned in this PIN and Network Rail will not accept any proposals offered in response to this PIN. Network Rail is not liable for any costs, fees, or expenses incurred by any party in replying to or attending any PIN event. Any procurement of any services, supplies or works by Network Rail will be carried out strictly in accordance with the provisions of the Concession Contract Regulations 2016. Additional information: The full RFI document can be found in the attachments section