PIN - Soft Marketing Day - Family Food Programme

What is the Family Food Programme? The Family Food Programme is a new service being commissioned by the Public Health team at City of Doncaster Council. It will consist of 1:1 or group support for families during pregnancy or soon after birth, to optimally feed their children through a combination of knowledge building; practical skills and tools; and therapeutic interventions to explore parents’ own relationship with food/body and how these impacts on parenting/feeding style. Why has it been developed? Factors influencing diet are complex and multi-faceted. Poor diet and associated health conditions are strongly associated with wider, social determinants of health and yet most interventions focus on individual responsibility to change behaviour. Interventions that focus on information, advice and skills often fall short by failing to adequately address the impact that circumstance and environment have on a families’ ability eat a varied and nutritious diet, such as psychological stress (worries such as paying the bills), having free time to plan/support mealtimes, food affordability and accessibility. They also fail to address how the parents own experience, values, and beliefs surrounding food impacts on the way they feed their children. The purpose of Doncaster Family Food programme is to start working with pregnant woman to ensure that an intervention can be offered before the arrival of the child. Intervening at this early opportunity, would ensure that families have access to information and support which will not only support their health and wellbeing, but will give them the skills and knowledge to provide a healthy food environment for their child/ren. Additional information: Additional information can be found on YorTender