Find a Tender
complete
Official procurement procedure
Paid Search Services
Advertising and marketing services
Direct marketing services
Marketing services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Ordnance Survey Limited: "Paid Search Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Ordnance Survey Limited | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Ordnance Survey Limited
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Ordnance Survey Limited. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
6.3Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 15 active published awards; 15 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityOrdnance Survey Limited | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published14 Aug 2024, 17:24 BST | Last source update14 Aug 2024, 17:24 BST | Recurring procurementNot published |
ClassificationAdvertising and marketing services, Direct marketing services, Marketing services | ||
Delivery area | ||
OCIDocds-h6vhtk-0422a9 | ||
What is being bought
Ordnance Survey Limited (OS) are looking to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max, GACs), Bing and Apple Search as well as managing our Amazon Advertising to drive sales via Amazon. The term of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support some international activity.The paid search media budget for FY23/24 is approx. £750k and this is paid directly to Google/Bing/Apple/Amazon. However, OS may require the awarded agency to make the search payments on Ordnance Survey Leisure Limited's behalf, if required in the future. If OS requires this service, it will be included in the retainer costs. The award of this contract does not guarantee this level of activity and spend, as this may fluctuate year on year.
What changed
From the official release history
- tender value changed
14 Aug 2024, 17:24 BST - Status changed to complete
14 Aug 2024, 17:24 BST - Official notice release published
14 Aug 2024, 17:24 BST - Submission deadline changed to published date
14 Aug 2024, 17:24 BST - Published value updated to £3,300,000
8 Dec 2023, 10:40 GMT - Status changed to active
8 Dec 2023, 10:40 GMT - Official notice release published
8 Dec 2023, 10:40 GMT - Submission deadline changed to 15 Jan 2024, 12:00 GMT
8 Dec 2023, 10:40 GMT - Buyer information updated
8 Dec 2023, 10:40 GMT
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedOrdnance Survey (OS) is Britain’s mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited (OSL) is a subsidiary of Ordnance Survey, and there may be some spend with OSL.We are working to ensure we are a foundational element for outdoor activity and adventure. Within the wider organisation, Ordnance Survey Leisure (also referred to as Consumer) is the consumer face of the business; the core brand carrier, showcasing our market-leading geographical information and ensuring that the brand remains relevant. In doing this we aim to build the brand, acquire new customers, inspire customers, and drive profitable sales. The purpose of this tender is to find an agency to manage all our UK paid search and app campaign activity across Google (including Performance Max and GACs), Bing, and Apple Search as well as manage our Amazon Advertising to drive sales via Amazon. The duration of the contract is two years with the option to extend for a further two years, extending one year at a time, subject to performance. OS may also be looking to undertake some international activity, and therefore there may be an opportunity to support on some international activity.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
14 Aug 2024, 17:24 BST - Award active
Not published · Not published - Contract active
Signed 24 Mar 2024, 00:00 GMT · £3,300,000
Commercial outcome and competition
Awards Anything Is Possible Media Limited Not published · Not published · active |
Contracts Paid Search Services £3,300,000 · signed 24 Mar 2024, 00:00 GMT · active |
Bid statistics bids: 7 (lot 1) electronicBids: 7 (lot 1) foreignBidsFromEU: 0 (lot 1) foreignBidsFromNonEU: 0 (lot 1) smeBids: 6 (lot 1) |
Buyer and organisations in this procedure
Ordnance Survey Limited
Contracting authority GB-FTS-5981Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published
Planning and rationale
Planning budgetNot published |
No-engagement rationaleNot published |
Procedure rationaleNot published |