Official UK procurement notice
(NU1589-66) Google Analytics 360 License and Analytics Support
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:
- GA360 Licence Renewal
- GA4/GTM Audit and Recommendations
- GA4/GTM Annual Retainer
GA360 Licence Renewal
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:
- Analytics 360 license
- Tag manager 360 license
- Implementation and ongoing support
GA4/GTM Audit and Recommendations
We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:
- Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour.
- Audit existing GTM set up to optimise performance.
- Providing recommendations e.g. event setup, custom dimensions, audiences etc.
- Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.
- Optimal Tag and pixels implementation via GTM
Ad platforms including (not exhaustive):
- Facebook/Instagram
- Tiktok
- Snapchat
GA4/GTM Annual Retainer
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):
- Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions
- Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences.
- Support the creation of GA4 custom reports as requested.
- Provide training and documentation/guidelines as required.
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 2 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality: Ability to meet the Task Description: 70%
- price: 30%
Published award criteria (3)
- Ability to meet project timeline: P/F
- Quality: Ability to meet the Task Description: 70
- Price: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “(NU1589-66) Google Analytics 360 License and Analytics Support” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 25 Jul 2022, 17:44 BST
- Last source update
- 25 Jul 2022, 17:44 BST
- Authority reference
DN619071- FTS notice number
2022/S 000-020220- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0355a4Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU1589-66) Google Analytics 360 License and Analytics Support
- Signed
- 22 Jul 2022
- Value
- £77,940
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2bids · 2 electronic · 2 from abroad | 2 | — | — |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- Crunch DMC LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.