(NU1589-66) Google Analytics 360 License and Analytics Support

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        "description": "We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:\n•\tGA360 Licence Renewal\n•\tGA4/GTM Audit and Recommendations\n•\tGA4/GTM Annual Retainer\nGA360 Licence Renewal\nWe are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:\n•\tAnalytics 360 license\n•\tTag manager 360 license\n•\tImplementation and ongoing support\nGA4/GTM Audit and Recommendations\nWe also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\n•\tAudit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour.\n•\tAudit existing GTM set up to optimise performance.\n•\tProviding recommendations e.g. event setup, custom dimensions, audiences etc.\n•\tData layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\n•\tOptimal Tag and pixels implementation via GTM\nAd platforms including (not exhaustive):\n•\tFacebook/Instagram\n•\tTiktok\n•\tSnapchat\n•\tLinkedIn\nGA4/GTM Annual Retainer\nProvide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\n1.\tSupport and setup GTM tags and triggers for capturing GA4 Events based on website interactions\n2.\tSupport and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences.\n3.\tSupport the creation of GA4 custom reports as requested.\n4.\tProvide training and documentation/guidelines as required.",
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      "title": "(NU1589-66) Google Analytics 360 License and Analytics Support",
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