Official UK procurement notice
(NU/1589 – 72) Employer Brand Development – Newcastle University
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.
The creative services required will focus on three specific areas:
- Market Research to develop our value proposition
a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.
- Creative Development
a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.
b. Engaging with stakeholders to identify the narrative/story for each video
c. Videos will require end-to-end script writing, filming and editing
d. Supply alternate cuts of the videos for use in different placements
i. 1:1 ratio social placement (60 second cut)
ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)
iii. 16:9 condensed cut (1 – 3 minutes long)
e. Supply projects and raw assets for in-house use after completion
i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications
ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions
iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate
- The development of up to 15 web pages, including the
a. Review of existing pages to identify opportunities to condense pages
b. Writing of compelling new content driven by our core values
c. Stakeholder engagement
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 2 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Quality: Ability to meet the Requirements: 30%
- Portfolio examples of similar content: 30%
- price: 40%
Published award criteria (4)
- Ability to meet programme timeline: P/F
- Quality: Ability to meet the Requirements: 30
- Portfolio examples of similar content: 30
- Price: 40
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
- “(NU/1589 – 72) Employer Brand Development – Newcastle University” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 28 Jul 2022, 09:58 BST
- Last source update
- 28 Jul 2022, 09:58 BST
- Authority reference
DN622625- FTS notice number
2022/S 000-020569- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0356c4Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589 – 72) Employer Brand Development – Newcastle University
- Signed
- 27 Jul 2022
- Value
- £29,270
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2bids · 2 electronic · 2 from abroad | 2 | — | — |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- INSPIREDAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.