Official UK procurement notice
(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionNewcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to:
- targeting
- tailored initiatives to support progression to higher education
- communications pre-entry (messages, themes and channels)
- communications post-entry (messages, themes and channels)
- support throughout their degree
- campaign messaging and adaptability per audience. Our primary campaign tagline is ‘Build your new’
Our primary target groups for Widening Participation are:
- Low Participation Neighbour students (defined at POLAR 4 Quintile)
- White Working-Class Males (WWCM)
- Black, Asian and minority ethnic students (BAME)
- Mature Students
- Disabled Students
- Care Leavers
For this piece of research, we would like the successful agency to focus on:
- Low Participation Neighbour students
- Black, Asian and minority ethnic students (BAME)
- Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size)
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 1 bids received · 1 suppliers appointed
The lotProcurement structure
single lot · no lot value publishedLot #1Newcastle University invites bids to join a Dynamic Purchasing System it is…Awarded
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for
the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing
team dedicated to serving our partners, academics and students. This DPS will also be used
for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
- embracing a ‘digital first’ approach;
- encouraging our team through personal growth;
- engaging with our clients and audiences;
- delivering an exceptional marketing strategy.
There will be six lots on this DPS:
- web services, SEO and digital content;
- graphic design and print, branding, copywriting;
- programmatic advertising management, media buying, public relations;
- social media, paid search and paid social;
Page 5 to 9
- international;
- platforms
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (3)
- Ability to meet programme timeline: P/F
- Quality: 60
- Price: 40
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
- “(NU/1589-33) Agency Support to undertake a segmentation research…” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 30 Jul 2021, 11:00 BST
- Last source update
- 30 Jul 2021, 11:00 BST
- Authority reference
DN554220- FTS notice number
2021/S 000-018208- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02ce8eFind a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
- Signed
- 26 Jul 2021
- Value
- £28,260
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1bids · 1 electronic · 1 from abroad | 1 | — | — |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- Crunch DMC LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.