Official UK procurement notice
(NU/1589-27) Chinese Social Media Management
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionThe successful supplier is required to have the ability to provide the following services and experience:
Organic social media management
- Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
- Support live-streaming chats with staff/students and virtual open days, when required
- Input and content recommendations for our student content interns.
- The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity.
- Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this.
- Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements
- Provide recommendations on content best practice and trends
- Provide a named Account Manager
- Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office.
Paid media
- Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on:
o Weibo
o WeChat
o Douyin
o YouKu
o Baidu
o Toutiao
o Zhihu
- Provide detailed campaign attribution and KPI measurements for all media plans
- Provide full campaign reporting and optimisation as part of all media plans
- Provide support on creative optimisation and testing
- Provide regular insight into industry best practice, trends and future placement opportunities
- Provide a single Account Manager for all campaigns
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 1 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Ability to meet the Requirements: 90%
- price: 10%
Published award criteria (2)
- Ability to meet the Requirements: 90
- Price: 10
- Price carries 10 of 100 points: a 10% discount moves about 1 point. The method statement decides this lot, not the discount.
- “(NU/1589-27) Chinese Social Media Management” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 28 Jun 2021, 12:22 BST
- Last source update
- 28 Jun 2021, 12:22 BST
- Authority reference
DN546160- FTS notice number
2021/S 000-014671- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02c0c2Find a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
(NU/1589-27) Chinese Social Media Management
- Signed
- 22 Jun 2021
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| The successful supplier is required to have the ability to provide the following… | 1bids · 1 electronic · 1 from abroad | 1 | — | £27,000 – £102,000 |
| Whole notice | — | — | — | £27,000 – £102,000 |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- TONGAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.