Official UK procurement notice
(NU/1589 – 24) Content marketing strategy for CPD provision at Newcastle University
Authority: Newcastle University (Education)
What is being bought
Published requirement descriptionWe are seeking to appoint a supplier to undertake content marketing work for the university’s Lifelong Learning, CPD and Apprenticeship provision.
Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website.
A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses.
The supplier specifically is required to have the ability to provide the following services:
- Carry out in-depth keyphrase research to identify SEO opportunities.
- Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors.
- Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future.
- Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer
- Create 3-4 short 1-2 minute videos about the University’s CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Marketing management consultancy services · Marketing services · Programming services of packaged software products · Sales or marketing software development services · Sales or marketing software package · Sales, marketing and business intelligence software development services · Sales, marketing and business intelligence software package
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 3 bids received · 1 suppliers appointed
- Electronic auction
- yes
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Quality: 30%
- Portfolio examples of similar content: 40%
- price: 30%
Published award criteria (5)
- Ability to meet programme timeline: Pass/Fail
- Ability to meet the requirements: Pass/Fail
- Quality: 30
- Portfolio examples of similar content: 40
- Price: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “(NU/1589 – 24) Content marketing strategy for CPD provision at…” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 10 Jun 2021, 09:52 BST
- Last source update
- 10 Jun 2021, 09:52 BST
- Authority reference
DN544732- FTS notice number
2021/S 000-013004- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02ba3dFind a Tender
- Review procedure
The University will incorporate a standstill period at the point information on the award of the
contract is communicated to tenderers. That notification will provide full information on the
award decision. The standstill period, which will be for a minimum of 10 calendar days,
provides time for unsuccessful tenderers to challenge the award decision before the
contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who
have been harmed or are at risk of harm by a breach of the rules to take action in the High
Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive
knowledge of breach.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
Contract 013004-2021-NU/1589-24-1
- Signed
- 8 Jun 2021
- Value
- £19,365
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 3bids · 3 electronic · 3 from abroad | 3 | — | — |
Contracting authority & participating public bodies
Suppliers admitted to the dynamic market
1 commercial party on the notice- Sideshow LtdAdmitted to the market
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.