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New Regional Consumer Product Development

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED →

View official notice ↗Official source

BuyerWEST MIDLANDS GROWTH COMPANY LIMITED
StatusAwarded
Deadline12 Dec 2025
Value£50,000
Published12 Jan 2026

What is being bought

The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands’ destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place. We are seeking to appoint a consultant – or partner agency – who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits. Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project – and likewise, this project can bring depth to their work: • New Domestic market segmentation • International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

New Regional Consumer Product Development

Statusactive
Value£45,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05eaf1
Latest release ID002446-2026
Latest release timestampMon Jan 12 2026 18:25:40 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/078030-2025
Tender statuscomplete
Procurement methodopen
Procurement method detailsBelow threshold - open competition
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
12 Jan 2026award, contract002446-2026
28 Nov 2025tender078030-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (2 releases)
12 Jan 2026 · 002446-2026 · award, contract
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28 Nov 2025 · 078030-2025 · tender
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