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Official procurement procedure

Multichannel Advertising & SEO Agency for Student Recruitment

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+2 more
Scotland (UKM71)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Abertay University: "Multichannel Advertising & SEO Agency for Student Recruitment". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityAbertay UniversityScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Abertay University
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Abertay University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
6.2Bids / Report
7.7% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 13 active published awards; 13 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityAbertay University
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published4 Jun 2025, 15:40 BST
Last source update4 Jun 2025, 15:40 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services
Delivery area
Scotland (UKM71)
OCIDocds-h6vhtk-04f9a9
What is being bought
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
What changed
From the official release history
  1. tender value changed
    4 Jun 2025, 15:40 BST
  2. Status changed to complete
    4 Jun 2025, 15:40 BST
  3. Official notice release published
    4 Jun 2025, 15:40 BST
  4. Submission deadline changed to published date
    4 Jun 2025, 15:40 BST
  5. Published value updated to £1,260,000
    27 Mar 2025, 15:45 GMT
  6. Status changed to active
    27 Mar 2025, 15:45 GMT
  7. Official notice release published
    27 Mar 2025, 15:45 GMT
  8. Submission deadline changed to 28 Apr 2025, 12:00 BST
    27 Mar 2025, 15:45 GMT
  9. Buyer information updated
    27 Mar 2025, 15:45 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    4 Jun 2025, 15:40 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 4 Jun 2025, 00:00 BST · £1,050,000
Commercial outcome and competition
Awards
Anything is Possible
Not published · Not published · active
Contracts
Contract
£1,050,000 · signed 4 Jun 2025, 00:00 BST · active
Bid statistics
bids: 11 (lot 1)
electronicBids: 11 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 11 (lot 1)
smeBids: 11 (lot 1)
Buyer and organisations in this procedure

Abertay University

Contracting authority GB-FTS-12374
View buyer profile

  • Abertay University
    buyer

    Bell Street, Dundee, UK, DD1 1HG
    procurement@abertay.ac.uk
    +44 1382308995

  • Anything is Possible
    supplier

    3rd Floor Frederick House, 41-46 Frederick Place, Brighton, UKJ21, BN1 4EA
    +44 2031304065

  • Dundee Sheriff Court
    reviewBody

    6 West Bell Street, Dundee, DD1 9AD
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published