Official UK procurement notice
Multichannel Advertising & SEO Agency for Student Recruitment
Authority: Abertay University (Education)
What is being bought
Published requirement descriptionAbertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising services
The lotProcurement structure
single lot · no lot value publishedLot #1The selected agency will be expected to deliver a comprehensive, data-driven strategy…AwardedRenewal
The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- technical: 70%
- price: 30%
Published award criteria (2)
- technical: 70
- Price: 30
- Suitability
Bidders must be suitably qualified to pursue the professional activity in question. As such, the following conditions apply:
The bidder must demonstrate compliance with relevant advertising regulations and codes of practice applicable in the UK.
Membership of, or compliance with, the following regulatory bodies and codes will be considered evidence of suitability:
Advertising Standards Authority (ASA) – the UK’s independent regulator for advertising across all media. Bidders must adhere to rulings and guidance issued by the ASA.
Committee of Advertising Practice (CAP) – the body responsible for writing the UK Advertising Codes. Bidders must comply with the CAP Code and demonstrate knowledge and application of these rules in the planning and delivery of advertising campaigns.
Evidence of compliance may include relevant accreditations, previous experience aligning with ASA/CAP requirements, or confirmation of internal governance mechanisms to ensure regulatory adherence.
- Economic & financial standing
As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents
- Technical & professional ability
As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 27 Mar 2025, 15:45 GMT
- Last source update
- 4 Jun 2025, 15:40 BST
- Award evaluation window
- 28 Apr 2025 – …
- Authority reference
038-AU-PRO-2425- FTS notice number
2025/S 000-029977- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04f9a9Find a Tender
- Electronic trading
- electronic ordering
Publisher note: (SC Ref:800728)
How it was run
Official notice- Submission deadline
- 28 Apr 2025, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 28 Apr 2025, 13:00 BST
Timeline
28 Apr 2025 → 4 Jun 2025 · 3 dates- Submission deadline28 Apr 2025, 12:00 BST
- Bids opened28 Apr 2025, 13:00 BST
- Notice published4 Jun 2025, 15:40 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete4 Jun 2025, 15:40 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Anything is PossibleSME | £1,050,000 † | — | Awarded |
Contracts
Contract 029977-2025-038-AU-PRO-2425-1 · Anything is PossibleSME
- Signed
- 4 Jun 2025
- Value
- £1,050,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 11bids · 11 electronic · 11 from abroad | 11 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Dundee Sheriff CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- Anything is PossibleAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.