Media Strategy, Planning and Buying Services

Provision of integrated media strategy, planning and buying services to support public sector marketing and communications campaigns across domestic and international markets. Services include audience research and insight; planning across paid, owned and earned media; media selection, negotiation, purchasing and campaign activation; digital and programmatic buying; influencer and content creator management; campaign optimisation, measurement and reporting; and advertising verification, brand safety and fraud prevention. The scope includes provision of a Marketing Operating System for campaign workflow, documentation, data and reporting, together with account management, billing, financial reconciliation and transition support. Services will be delivered collaboratively with other appointed communications partners, with requirements for transparency, data protection, continuous improvement, social value and value for money. Out-of-home media services will be delivered through the mandated subcontract with the specialist agency. There is no minimum commitment to spend under this Call-Off Contract. Actual spend will be agreed to meet the needs of approved NHS England campaigns during the contract term.