Media Relations - Guildhall School

The City of London Corporation required a Media Relations Contractor for the Guildhall School. The awarded supplier will: ​​Deliver the objectives of Guildhall School’s PR strategy, proactively seeking positive media coverage and engagement across the School’s strategic objectives. ​Act as the School’s press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. ​Drive profile for the School via media coverage of the School’s substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. ​Support the School on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention, including liaison with the central City of London communications team. ​Support brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. ​Engage with influencers and undertaking digital media relations activity, coordinating with the School’s own social media and digital marketing activity (nb. the School manages its own social media presence and channels). ​Provide daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing digital media clippings books on request. ​Work with the School’s marketing and communications team to revise and renew the PR strategy as required. The duration of the contract is three (3) years, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to two (2) years. The maximum length of the contract is therefore five (5) years.